Mazarine Treyz, with The Wild Woman’s Guide to Fundraising and The Wild Woman’s Guide to Social Media
If you’re blogging and feeling stuck, you are not alone! Take it from someone who has blogged since 1999, blogging is HARD! It’s a lot of work and you have to do it every week.
In November 2009 I started to blog to market my book, The Wild Woman’s Guide to Fundraising. I wanted to build a platform to sell my book on, but it’s turned into a business, a place where people find community, and it has made me friends all over the world.
From February 2010 to December 2010 I blogged Five. Days. A. Week. I got TONS more traffic but it was SUPER exhausting and I could not believe how much writing I had in me! After January 2011 I switched to blogging 1-3 days per week, and it’s a lot more fun.
This works for nonprofits too. Wildlifedirect.com, based in Nairobi, Kenya, started with 7 blogs in 2007 and raised $350,000. As of 2011 they have 73 blogs, all about different animals and habitats, and they have increased their donations four-fold. They use their rangers to blog about the animals, and even though most of their donors will never visit Africa and have no tangible connection to their cause, they have managed to thrive by providing consistent specific and transparent content about what they do.
This example is from “The Networked Nonprofit” by Beth Kanter and Alison Fine, Jossey-Bass, 2010.
Like a piggy bank, content marketing will add up over time to be serious cash for you.
This excerpt below from my new book, The Wild Woman’s Guide to Social Media, gives you TONS of ideas for blogging, not just what to write about, but how to write to a specific kind of person, the person who is going to donate to you. The excerpt also talks about how to gain authority and improve your reputation through blogging.