Do you ever think, “I could do so much more if I only had one person dedicated to…”
Ask yourself these questions:
Where are you strong in your fundraising program, and where would you like to grow?
It’s as if there were a wall. And on one side of the wall is this belief that not-for-profits and government exist for public service, and that they’re fundamentally altruistic, that they have a deeper purpose, and they’re doing good in the world, and they have pure motives. On the other side of the wall are corporations. And they’re just selfish and greedy. They have no purpose other than to make money.
What is it? An appeal letter is a letter you send to donors to ask for money. When to do it: Quarterly or yearly around December. You’ll need: sense of timing, successful letter samples, two pairs of fresh eyes on your letter, an up-to-date donor database, and solid systems of cultivation and stewardship. What to… [Keep Reading]