My friend Joe Waters just came out with a new book, called Fundraising with businesses. What’s it about?
Well, if you thought that sponsorship was all a business could do for you, BOY are you in for a surprise!
This book talks about ALL of the different ways that businesses can help your nonprofit succeed, far beyond sponsorship.
BTW I don’t get any commission for promoting this book. It’s just got lots of good ideas, things I have never tried, because I had never known to ask for them.
What things you ask?
Well, how about dollars for doers? okay, you knew about that one.
What about Percentage of Sales fundraiser?
Are all of these terms like so much gobbledy gook for you? Yeah, for me too, some of these I think, okay, i get this, but how do I apply it? What’s the first step? That’s what Joe’s book is about. And it’s all in this book, with concrete examples of each kind of fundraising.
What are some top tips from Joe to help you approach businesses to support you in a variety of ways?
Stress your local roots. When a business is located near you, people who shop there like to see that they support local charities, not somewhere far away. For instance, when I was recently helping Lucy’s Love Bus, a charity in Massachusetts, think about how to approach a radio station in New Hampshire, for some free publicity, we stressed that Lucy’s Love Bus helps people in the areas where people could listen to this station, such as New Hampshire, Vermont, Maine, and Massachusetts. Even though they help people in other places, we wanted to make sure that the radio station knew that their listeners would care that Lucy’s Love Bus helps people in their backyard.
Be as transparent as possible. That means it’s important to show businesses that you’re using their money wisely.
Give it all away. This was a new one for me. Make it easy for a business to partner with you. If you were doing pinups at a local coffeeshop, YOU print the pinups. Don’t make the business do it. They’ll remember how easy it was to partner with you, and they might want to partner again in the future!
Target businesses that already support charities. This is a no-brainer, but so important. If you look at which businesses are already out there showing they care, then it makes sense to go after them. Don’t go after a business that has never shown any interest in advertising or supporting good causes.
If you want this book, we’re doing a book giveaway right now.
Leave a comment (with your email) and tell me why you deserve this book.
Best comment gets the book, straight from Joe himself!
I’ll email the winner in one week’s time. Go!