I was so lucky to get to chat with Bruce Burtch about cross sector partnerships in this 27 minute interview. Bruce Burtch is the author of Win-Win for the Greater Good, a book for nonprofits, all about how to create better cross sector partnerships, with government, for-profits and social enterprises. If you’ve got a minute,… [Keep Reading]
Did you know that every year on Halloween, I give away a bunch of free stuff for nonprofits to help them fundraise? Well, I do! How does it work? I gather my friends around, and I say HEY, want to give away some stuff that helps nonprofits? And they say, Yeah! So, this year, here’s… [Keep Reading]
Are you looking for sponsorship for that next event? How altruistic of you! You could be SAVING THE COMPANY. YOU COULD BE SAVING THEIR BRAND. Seriously. You have no idea. According to Edelman’s GoodPurpose study of 2013, consumers will punish a brand that does not actively support a good cause. Here’s how partnering with… [Keep Reading]
Have you ever thanked a sponsor from the stage? Did you pay careful attention to your wording? Probably not, right? Probably you were just happy to have the whole event over with. However, in this article, I’m going to tell you what you can say and what you should not say from the stage at your next fundraising event.
Last week I got to meet up with my friend Joe Waters in Newton MA! Joe was a blast and we talked nonstop for over an hour! It was such a pleasure to listen to him expound on ideas about the nonprofit sector. I forgot to get a picture with him, so here’s a picture… [Keep Reading]
Here are 6 questions you need to ask to help get that corporate sponsorship. Why should you ask questions of your sponsor? Because most people don’t ask these questions. Most people have NO IDEA what’s happening when they ask for sponsorship. You just ask, and the money just magically appears in your hand, right? Wrong…. [Keep Reading]
Interview Transcript: Mazarine Treyz: Hey everybody this is Mazarine Treyz of Wild Woman Fundraising and today I’m very lucky to have with me Bruce Burtch who is a highly respected cross sector partnership and cause marketing expert. Today we’re going to talk about what would it mean to go beyond sponsorship. We’ll talk about how… [Keep Reading]
Webinar Title: Move Beyond Sponsorship Presenter: Bruce Burtch, author of Win-Win for the Greater Good! Date: June 11th, 2014 Time: 1pm ET, 12pm CT, 11am MT and 10am PT Register here Would you like to get inside the head of your sponsor? Learn from someone who has been on the other side of the table… [Keep Reading]
What is good about this book? It gives you new ideas for where to research businesses to partner with. For example, many of us know about the Business Journal book of lists. But here are some more places! Hoovers.com LinkedIn.com Chambers of commerce The Giving Guide from the Business Journal or Business times in your… [Keep Reading]
My friend Joe Waters just came out with a new book, called Fundraising with businesses. What’s it about? Well, if you thought that sponsorship was all a business could do for you, BOY are you in for a surprise! This book talks about ALL of the different ways that businesses can help your nonprofit succeed,… [Keep Reading]
Studies have shown that physical cues, presented in the immediate environment of an individual, influence his/her behavior later.
Looking for reasons why companies should sponsor you? This slideshow can help you justify your existence, and why corporations should partner with you over the long haul, in multi-dimensional marketing campaigns, and multi-platform branding. This slideshow by Edelman gives LOTS of reasons why companies should partner with you. Why not make your proposal graphic? Show… [Keep Reading]
“Branded lifestyles are not merely superficial veneers but have become substitute identities, forms of acquired character that have the potential to go all the way to the core.”