Whether you’re working to rescue animals or simply to improve the world, there’s a vocabulary around what you do.
There’s a measure of educating the community in nonprofit, charity and cause related marketing. You tell people what you do, and you tell them why they should care. But have you ever thought about going further, and starting a movement, educating an entire group about the ideas behind what you do?
Isn’t it time we started to talk among ourselves about the ideas that make us get up and go to work every day?
Their reprehensible behavior that caused this disaster means that humorists everywhere are having a field day with their name. And this includes twitter. A twitter account that’s getting a lot of attention lately is @BPGlobalPR. They have 99,000 followers, and the spill happened less than 2 months ago. They are making t-shirts, and all donations are going to Healthy Gulf.org. What can we, as nonprofit marketers, learn from the success of BPGlobalPR?
So are you: 0. Thinking that your nonprofit is looking out for you, and will reward all of your hard work with more money […]
Because you’ve got so much support, you’re expected to perform miracles, even with a bad database, or a down economy. Or perhaps you feel pigeonholed into your role, with no chance to move up, or do new things.
How do you deal?
Have you ever felt upset that you have to go to all of these charity events, all of these chamber of commerce meetings and […]
“RICHARD WILKINSON: (With a large wage gap) almost everything gets worse: homicide rates, how kids get on at school, math and literacy scores, teenage birth rates, obesity. Mental illness is worse, how much people feel they can trust others, the size of prison populations, what proportion of the population are locked up, measures of social cohesion, how much people are involved in community life. Everything seems to get worse.
BILL MOYERS: Levels of trust among people are affected by the distribution of income?
RICHARD WILKINSON: I think it’s something that people have had an intuition about for centuries. They have often regarded inequality as divisive and socially corrosive. And our data shows that this intuition is much truer than any of us ever realized. We choose our friends from amongst our equals. People don’t feel so at ease with people who are much better off.
BILL MOYERS: Inequality makes strangers of us?
KATE PICKETT: That’s right. At one point, we wanted to call our book, “Inequality: The Enemy Between Us” because in a more unequal society, the social distances get stretched out between us. As the hierarchy gets steeper, social distances are greater, and it’s harder to trust.
1. Status Quo Culture A status quo culture, which means nobody striving for more efficient and effective activity. Because their salaries are not tied […]
Here’s part two of leading your nonprofit. What does it take? 7. Curiosity Ask yourself what you don’t know about your organization. Sit in […]
Did you ever have a boss who took credit for your work? For instance, you spend days and nights producing a grant that will […]
“But,” Ms. Pelosi continued, “the American people need it. Why are we here? We’re not here just to self-perpetuate our service in Congress. We’re here to do the job for the American people,