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14 May 2017

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 May 14, 2017
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Your Appeal Letter Inspiration this Mother’s Day

On this Mother’s Day, let’s get mad everybody. With the repeal of Obamacare and the passing of Trumpcare in the Congress, a completed pregnancy, […]

24 October 2016

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 October 24, 2016
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Interview on how to make your year end appeals more effective

What is the best way to write fundraising appeals?   Recently I spoke with CauseVox about the core elements of effective fundraising appeals, how […]

11 October 2016

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 October 11, 2016
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go outside kid!

This appeal caused a 50% increase in average donations

Here’s a hospice appeal that I consulted on, that raised more than ever before for a hospice on the east coast. This person also […]

10 October 2016

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 October 10, 2016
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Meaningless brute reality of things-Ortega

Your donors need this. And you can give it to them.

What can you give your donor? Endings. Your appeal letter, your annual report, your grant proposal, your case statement, your capital campaign, your newsletter, […]

6 July 2016

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 July 6, 2016
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harry Potter buckbeak

Here’s a diagram you can steal for your next appeal letter.

Are you working on your summer appeal or your summer newsletter? I want to help you overcome the tyranny of deadline and the tyranny […]

26 May 2016

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 May 26, 2016
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YWCA Living Our Mission Cover

This annual report helped their appeal raise over $460,000

Here’s an exclusive interview with YWCA Cincinnati annual report creator Nancy Spivey. Their annual report (combined with their appeal letter) made them over goal, […]

8 December 2015

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 December 8, 2015
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Doctors Without Borders Appeal letter Front 2015

Year End Mail Review: Doctors Without Borders

Hi! As you know, I LOVE to help people write more effective appeal letters. Here’s an appeal letter that I just got from Medcins […]

2 December 2015

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 December 2, 2015
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cashvertising by drew eric whitman

Book Review: Cashvertising by Drew Eric Whitman

I can already hear you. Mazarine, this isn’t a fundraising book! Mazarine, this book looks like it’s just for the business world! Mazarine, are […]

19 August 2015

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 August 19, 2015
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3 Brutally Honest Appeal Letter Critiques Part 3

Did you read my first terrible appeal letter? If not, here it is! Did you read the second brutal appeal letter critique? Here it […]

18 August 2015

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 August 18, 2015
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appeal letter critique

Watch me tear apart this healthcare appeal

Did you read my first terrible appeal letter? If not, here it is! This second brutally honest appeal letter critique is brought to you […]

17 August 2015

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 August 17, 2015
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terrible appeal letters

This appeal letter was a piece of crap

Sooooo I was cleaning out my files the other day and I found the first appeal letter I ever wrote. Join me in 3 […]

12 August 2015

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 August 12, 2015
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Your Ultimate Guide to Successful Year End Appeals e-course

How can you make a better year end appeal?

Are you writing an appeal letter right now? If you’re going to send an appeal letter for your nonprofit at the end of the […]

3 July 2015

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 July 3, 2015
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Goal, motivation conflict

What makes a good story for your nonprofit appeal?

How do you know if your nonprofit story is any good? Are you stuck with writing a story right now? How can you make […]

30 June 2015

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 June 30, 2015
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Story by Robert McKee

How can screenwriting help you write your nonprofit story?

  Why do people give us money? It could be because we asked them. Guilt, fear, hope, or even, possibly, because they want more […]

2 June 2015

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 June 2, 2015
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Guest post: 5 types of matching gift letters that will get you results

Hi everyone! Do you want more matching gifts? Yes? Well, then today I’m gifting you a guest post by Adam Weinger, President of Double […]

28 April 2015

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 April 28, 2015
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How can you encourage your donors to be more generous?

When I was back on the east coast for the holidays, I went to a radical bookstore with my parents in Brattleboro, Vermont. This […]

12 January 2015

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 January 12, 2015
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robert daley, writing on the edge

How to write a better story for your nonprofit

I am always learning how to write. It does get easier, but there’s always another mountain to climb. For right now, for example, I […]

19 November 2014

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 November 19, 2014
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nonprofit bulk mail process

Should you be worried about your appeal letter?

It’s time to start sending out your appeal. Should you be worried? Well, if you haven’t done the background work to make your letter […]

14 November 2014

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 November 14, 2014
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FREE Webinar: Crucial Year End Giving 11/24

Crucial Year End Giving FREE Webinar November 24th, 2014 10am PT, 11am MT, 12pm CT, 1pm ET According to Blackbaud, most money is raised […]

4 November 2014

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 November 4, 2014
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New Free Webinar: Nov 11th The Brave New World of Donor Databases

NEW FREE WEBINAR: The Brave New World of Donor Databases with Robert Weiner DATE: November 11th, 2014 TIME: 1pm ET, 12pm CT, 11am MT, […]

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