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20 October 2014

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 October 20, 2014
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Why you gotta ask for 39 cents? Fundraising laughs

Recently I saw this Saturday Night Live sketch about fundraising videos. It made me laugh so hard, I just had to share it with […]

22 September 2014

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 September 22, 2014
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A winning formula to write your appeal letter

What makes a good appeal letter? For the last month I’ve been writing you posts and showing you examples and giving you free webinars […]

18 September 2014

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 September 18, 2014
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10 Tips To Write a Better End-of-Year Nonprofit Appeal

Are you working on your end of year appeal right now? What are you doing? An in-house mailing, acquisition mailing or both?  For those […]

11 September 2014

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 September 11, 2014
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Getting Your Donor to Give More in Your Year End Appeal

How do you get your donor to upgrade? If you take a page from St. Joseph’s Indian School below, here’s how you get donors […]

9 September 2014

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 September 9, 2014
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Rewriting an appeal letter: Making it better

It’s that time of year when we write appeals! This series is all about how to write a better appeal for your nonprofit. Here’s […]

3 September 2014

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 September 3, 2014
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Rewriting an Appeal Letter : Cut out the Gangrene

Today we’re going to do a little medical clinic on this appeal letter. First, let’s cut out the gangrene. So, scan the patient below. […]

21 August 2014

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20 August 2014

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18 August 2014

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 August 18, 2014
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Free Webinar: Tons of Money in the Mail September 9th

Want to learn how to write a better appeal letter? Join us on Tue, Sep 9, 2014 10:00 AM – 11:00 AM PDT for […]

14 August 2014

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11 August 2014

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 August 11, 2014
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What makes a good appeal letter?

In this 15 minute interview we go into detail on what makes a good appeal letter you’ll see real examples from acquisition mailings from […]

19 June 2014

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 June 19, 2014
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New Advanced Webinar: Getting Creative with Direct Mail with John Lepp

Webinar title: Advanced Webinar: Getting Creative with Direct Mail Webinar date: July 2nd, 2014 Webinar time: 1pm ET, 12pm CT, 11am MT, 10am PT […]

17 June 2014

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 June 17, 2014
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Try this one phrase in your next appeal

  Are you wondering how to make your nonprofit appeals more persuasive? Try this one simple phrase. Even a penny will help. This study […]

13 May 2014

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 May 13, 2014
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Why is being a fundraiser so awesome?

Why do we keep getting up, day after day, to go and do this work? One person I chatted with this week makes more […]

22 October 2013

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 October 22, 2013
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9 ways to tell an old story in a new way

  If you’ve worked in marketing or fundraising a nonprofit for any length of time, you’re probably familiar with the problem of how to […]

2 October 2013

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 October 2, 2013
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Make More With Your Year-End Appeal! Special Discount for Guidestar Webinar Attendees

If you’re like the rest of us, you’re working hard on your appeal right now, and this might be the only paper appeal you’re […]

10 September 2013

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30 April 2013

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 April 30, 2013
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How to write a story for an appeal letter

wired for story

People usually dread getting appeal letters. They want to trash them. But every once in awhile, someone opens one. And then you’ve got a chance. You might get them to read past the first paragraph. And possibly, do more than glance at the picture.

Imagine if people looked forward to getting your appeal letter. Imagine if they were excited to get your grant proposal!

14 December 2012

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6 December 2012

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 December 6, 2012
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Case Study: How can you make your appeal letter better?

  If you’re like most people right now, you’re either sending your appeal letter or writing it furiously, to get it sent out ASAP. […]