And we’re answering MORE fantastic reader questions today! This person we will call Queen B. On 08/24/2012 09:01 PM, Queen B wrote: I would […]
What could you change in your letter to make people want to give you more money for your cause? TONS of things! For example. […]
What should your first paragraph look like?
To be effective and eye-catching, your first paragraph needs to have the word “YOU.” This is the word most people listen to. You, and their name. If you can repeat their name several times in the letter, it will grab their attention even more.
Do you like writing email or letters?
Do you remember the joy of receiving a beautiful letter, and sending one in return?
If so, this post is all about spreading your joy, and helping turn your writing skills to letters asking people to support your nonprofit.
It’s like she’s saying, “I only have one leg, but it’s a really great leg.”
1. Take down the names of everyone who checks out a book at your library. Mail them once a year, at Christmas time, and ask them to give to support your library.
Have you ever tried to write your appeal letter by committee? Did you ever regret that you let other people have input into your […]
I just found the Atlas of Giving, thanks to Simone Joyeaux. The Atlas of Giving is different than Giving USA in that it gives […]
The key point is that the fundamentals of good direct mail copywriting hold true no matter where you are: understand your donor, craft appeals that make your donor the hero, and connect your donor with your beneficiary.
Recently I was leading a webinar for CharityHowTo called “Tons of Money in the Mail” and a person asked this question:
“What should we include in our direct mail? Would a sticky note or brochure dramatically increase or decrease our money raised via appeals?”
“The easier it is for people to understand, the better it is, I think. If you can capture something that you feel is real and express it in a way that a lot of people can understand, that’s rare and there’s something about that that makes a piece have a certain kind of life. And if it enters into popular culture and it’s not just about popular culture, then from a writer’s point of view, that’s a satisfying achievement. ” -Paul Simon
“I have to penetrate this chattering and this meaningless debate that is occupying most of my attention. I have to come up with some one thing that really speaks to my deepest interest. Otherwise I nod off in one way or another. So to find that urgent…(thing) takes a lot of version and a lot of work and a lot of sweat.” -Leonard Cohen