Contact Mazarine: (503) 673-FUND (3863)

1 October 2012

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 October 1, 2012
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Reader Questions: Snow White and the 7 Faces of Philanthropy

And we’re answering MORE fantastic reader questions today! This person we will call Queen B. On 08/24/2012 09:01 PM, Queen B wrote: I would […]

28 September 2012

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 September 28, 2012
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How Can You Get More Money in the Mail?

What could you change in your letter to make people want to give you more money for your cause? TONS of things! For example. […]

10 September 2012

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 September 10, 2012
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Reader Questions: How often should you communicate with your supporters?

I’m realizing that the response rate on our donor appeals is not nearly high enough. But do I compare year over year? Mailing over mailing? Some donors will only respond 1x a year, but if I mail them 3x a year, that will affect my response rate.

I’d really love to learn more about the numbers behind the data so I can do a proper analysis and then perhaps some potential courses of action will become more clear.”

Here’s my answer:

6 September 2012

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 September 6, 2012
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Reader Questions! I want…. EVERYTHING FUNDRAISING! Okay then.

Recently I asked my most fantabulous enewsletter subscribers (if you want to be one, click here) what they wanted to learn more about, because, […]

30 August 2012

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 August 30, 2012
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Reader Questions: How can you measure if your mailings are working?

That's a headscratcher!
How to grade your donors to see how likely they are to give:
Have they been to your open house? 1 point
Your gala? 2 points
Have they sat on the board? 3 points
Have they ever volunteered for you? 3 points
Have they given in a previous appeal? 4 points

28 August 2012

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 August 28, 2012
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Part 3: How to Send an Appeal Letter

nonprofit bulk mail process
Today we’re going to talk about how to SEND your appeal letter.

23 August 2012

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 August 23, 2012
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Part 2: How to Write an Appeal Letter 101

What should your first paragraph look like?

To be effective and eye-catching, your first paragraph needs to have the word “YOU.” This is the word most people listen to. You, and their name. If you can repeat their name several times in the letter, it will grab their attention even more.

14 August 2012

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 August 14, 2012
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Part 1: What is an Appeal Letter?

get tons of money in the mail

Do you like writing email or letters?

Do you remember the joy of receiving a beautiful letter, and sending one in return?

If so, this post is all about spreading your joy, and helping turn your writing skills to letters asking people to support your nonprofit.

5 July 2012

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 July 5, 2012
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Funniest Nonprofit Direct Mail: Photoshop Disasters!


It’s like she’s saying, “I only have one leg, but it’s a really great leg.”

3 July 2012

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6 June 2012

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 June 6, 2012
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INTERVIEW: Brock Warner, please tell me about the Canada

Warning, this post contains nudity. May not be suitable for viewers under 5. Choking hazard.

brock warner canadian fundraising

28 May 2012

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22 April 2012

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 April 22, 2012
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Libraries, what are they for? A Story & 5 Fundraising Ideas for Libraries

1. Take down the names of everyone who checks out a book at your library. Mail them once a year, at Christmas time, and ask them to give to support your library.

5 March 2012

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 March 5, 2012
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What to Do When Someone Messes With Your Appeal letter

Have you ever tried to write your appeal letter by committee? Did you ever regret that you let other people have input into your […]

19 January 2012

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 January 19, 2012
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What are you planning for? Fundraising Predictions for 2012

I just found the Atlas of Giving, thanks to Simone Joyeaux. The Atlas of Giving is different than Giving USA in that it gives […]

12 December 2011

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 December 12, 2011
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How You Can Get More Money Through Direct Mail: Interview with Jules Brown of “Dear Joan”

Money in the Mail with Dear Joan.net blog author Jules Brown (Image Creative Commons "Money" by Stuart Dootson)

The key point is that the fundamentals of good direct mail copywriting hold true no matter where you are: understand your donor, craft appeals that make your donor the hero, and connect your donor with your beneficiary.
-Jules Brown

5 December 2011

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11 August 2011

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 August 11, 2011
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Reader Questions: Does adding extra stuff to your appeal mailing work?

money in the mail

Recently I was leading a webinar for CharityHowTo called “Tons of Money in the Mail” and a person asked this question:

“What should we include in our direct mail? Would a sticky note or brochure dramatically increase or decrease our money raised via appeals?”

23 June 2011

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 June 23, 2011
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The Inner Game of Writing Your Appeal Letter: Part 2

child with halal syndrome, Child with developmental disabilities

“The easier it is for people to understand, the better it is, I think. If you can capture something that you feel is real and express it in a way that a lot of people can understand, that’s rare and there’s something about that that makes a piece have a certain kind of life. And if it enters into popular culture and it’s not just about popular culture, then from a writer’s point of view, that’s a satisfying achievement. ” -Paul Simon

22 June 2011

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 June 22, 2011
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The Inner Game of Writing Your Appeal Letter: Part 1

Leonard Cohen

“I have to penetrate this chattering and this meaningless debate that is occupying most of my attention. I have to come up with some one thing that really speaks to my deepest interest. Otherwise I nod off in one way or another. So to find that urgent…(thing) takes a lot of version and a lot of work and a lot of sweat.” -Leonard Cohen