It’s that time of year when we write appeals! This series is all about how to write a better appeal for your nonprofit. Here’s another appeal letter for us to take a look at. It’s not at death’s door, but it needs some work. How can we make it better? ————————————————————————– Dear It’s a fact… [Keep Reading]
Today we’re going to do a little medical clinic on this appeal letter. First, let’s cut out the gangrene. So, scan the patient below. What needs to be cut? ————————————– Dear «Salutation»: Recently, our nation and communities participated in one of the most fundamental rights of a free society – voting. You understand the influence… [Keep Reading]
Want to learn how to write a better appeal letter? Join us on Tue, Sep 9, 2014 10:00 AM – 11:00 AM PDT for this free one hour webinar! What people are saying: At the end of Tons of Money in the Mail, I asked Mazarine if she would review the year-end appeal letter I… [Keep Reading]
In this 15 minute interview we go into detail on what makes a good appeal letter you’ll see real examples from acquisition mailings from Smile Train and from St. Joseph’s Indian School, and a breakdown of the techniques they use with typographics and content that make their appeal letters effective. [raw] [/raw] Want to write… [Keep Reading]
Webinar title: Advanced Webinar: Getting Creative with Direct Mail Webinar date: July 2nd, 2014 Webinar time: 1pm ET, 12pm CT, 11am MT, 10am PT Webinar Length: 60 minutes Webinar investment: $127 discounted to $87 until June 27th Register here [raw] [/raw] Do you look at your annual letter writing process and just despair?… [Keep Reading]
Are you wondering how to make your nonprofit appeals more persuasive? Try this one simple phrase. Even a penny will help. This study suggests that when you want assistance (and donations) from people, simply pointing out that even a small offering is acceptable and worthwhile to you is likely to be an effective strategy…. [Keep Reading]
Why do we keep getting up, day after day, to go and do this work? One person I chatted with this week makes more as a pedi-cab driver than as a fundraiser! I mean, I am super impressed that they do a pedi-cab as well as fundraising, but let’s face it, fundraising at the lower… [Keep Reading]
If you’ve worked in marketing or fundraising a nonprofit for any length of time, you’re probably familiar with the problem of how to keep telling your nonprofit’s story in a fresh way. You’ve got grants to write, appeals to write, and newsletters to write so often it can be a challenge to keep the… [Keep Reading]
If you’re like the rest of us, you’re working hard on your appeal right now, and this might be the only paper appeal you’re sending this year. Are you worried because your appeal didn’t bring in much last year? Do you have trouble getting people to open your nonprofit appeals? Do you want to learn… [Keep Reading]
People usually dread getting appeal letters. They want to trash them. But every once in awhile, someone opens one. And then you’ve got a chance. You might get them to read past the first paragraph. And possibly, do more than glance at the picture.
Imagine if people looked forward to getting your appeal letter. Imagine if they were excited to get your grant proposal!