I’ll be honest, before I picked up this book my interest in Cause marketing was pretty much zero. But this book got me excited, thinking about possibilities for some organizations I’m currently doing work for.
Recently I was leading a webinar for CharityHowTo called “Tons of Money in the Mail” and a person asked this question:
“What should we include in our direct mail? Would a sticky note or brochure dramatically increase or decrease our money raised via appeals?”
Here are some helpful tips that I’ve gathered through the years on how NOT to create an annual report. 1. Make it over 20 pages, and an extremely hi-resolution pdf. Yep. the longer, the better, really. 2. No graphics on the cover, just a blue field. 3. Make the cover have boring stock art. 4…. [Keep Reading]
“The easier it is for people to understand, the better it is, I think. If you can capture something that you feel is real and express it in a way that a lot of people can understand, that’s rare and there’s something about that that makes a piece have a certain kind of life. And if it enters into popular culture and it’s not just about popular culture, then from a writer’s point of view, that’s a satisfying achievement. ” -Paul Simon
“I have to penetrate this chattering and this meaningless debate that is occupying most of my attention. I have to come up with some one thing that really speaks to my deepest interest. Otherwise I nod off in one way or another. So to find that urgent…(thing) takes a lot of version and a lot of work and a lot of sweat.” -Leonard Cohen
Alexandra Peters is a nonprofit consultant, educator, writer, and believer in the profound importance of effecting social change in the not for profit sector. For thirty years, Ms. Peters has worked to make the nonprofit world better. Today she does me the honor of guest-blogging! And apparently, she knew me when I was just a… [Keep Reading]
“Have you put your name on a legacy donor wall somewhere yet?”
As I like to joke, my current net worth at present is about equal to my zero-dollar cell phone! The beauty of it is that as a couple in our early 30s with a young child and a big mortgage, we were able to create three, six-figure legacy gifts for our favorite charities! (Long time frame? Yes. But there is value here for the long-term.) So really, if you’re still waiting, your excuse had better be a good one!
I have the pleasure of introducing a new guest post by Mary Cahalane. I met her recently on Twitter and learned more about her insight on Pamela Grow’s newsletter. I just loved what she had to say, so I asked her to guest post for me, here. Mary, you rock. Mary Cahalane is currently development… [Keep Reading]
Donors crave recognition and attention, most of all, AMIRITE?
I want to tell you about something completely incredible that happened last night. I put this simple message out on Twitter: “Hey Twitter, can you help me out? I am looking for small rural clinics and hospitals using social media.” The response was instant and tremendous, because @TweetSmarter picked up my question and retweeted it… [Keep Reading]