1. Take down the names of everyone who checks out a book at your library. Mail them once a year, at Christmas time, and ask them to give to support your library.
Have you ever tried to write your appeal letter by committee? Did you ever regret that you let other people have input into your writing? Here’s what happens. You study your grand controls. You make sure that you take an appeal letter webinar, you interview that international and famous copywriter, you read books on how… [Keep Reading]
I just found the Atlas of Giving, thanks to Simone Joyeaux. The Atlas of Giving is different than Giving USA in that it gives you PREDICTIONS when your fundraising is most likely to do well. It tells you when you can expect the best results, and when you should hold back. Really. Isn’t this exciting?… [Keep Reading]
Have you ever had a funder pull out of a sponsorship or grantmaking deal because of your association with a revolutionary movement or because of something a person at your nonprofit said about them?
Do YOU find it horrifying that an AmeriCorps VISTA might make $16,000 per year, or just minimum wage, while the CEO of Goldman Sachs makes $16,000 per HOUR?
Did you hear Goldman pulled out of a fundraiser after learning it honored Occupy Wall Street?
Apparently, the revolution will NOT be funded.
I’ll be honest, before I picked up this book my interest in Cause marketing was pretty much zero. But this book got me excited, thinking about possibilities for some organizations I’m currently doing work for.
Recently I was leading a webinar for CharityHowTo called “Tons of Money in the Mail” and a person asked this question:
“What should we include in our direct mail? Would a sticky note or brochure dramatically increase or decrease our money raised via appeals?”
Here are some helpful tips that I’ve gathered through the years on how NOT to create an annual report. 1. Make it over 20 pages, and an extremely hi-resolution pdf. Yep. the longer, the better, really. 2. No graphics on the cover, just a blue field. 3. Make the cover have boring stock art. 4…. [Keep Reading]
“The easier it is for people to understand, the better it is, I think. If you can capture something that you feel is real and express it in a way that a lot of people can understand, that’s rare and there’s something about that that makes a piece have a certain kind of life. And if it enters into popular culture and it’s not just about popular culture, then from a writer’s point of view, that’s a satisfying achievement. ” -Paul Simon
“I have to penetrate this chattering and this meaningless debate that is occupying most of my attention. I have to come up with some one thing that really speaks to my deepest interest. Otherwise I nod off in one way or another. So to find that urgent…(thing) takes a lot of version and a lot of work and a lot of sweat.” -Leonard Cohen
Alexandra Peters is a nonprofit consultant, educator, writer, and believer in the profound importance of effecting social change in the not for profit sector. For thirty years, Ms. Peters has worked to make the nonprofit world better. Today she does me the honor of guest-blogging! And apparently, she knew me when I was just a… [Keep Reading]