Where is the next frontier for strategic nonprofit marketing? Why should you make time for Search Engine Optimization?
“Forget China, India and the internet: economic growth is driven by women.” -The Economist
It’s as if there were a wall. And on one side of the wall is this belief that not-for-profits and government exist for public service, and that they’re fundamentally altruistic, that they have a deeper purpose, and they’re doing good in the world, and they have pure motives. On the other side of the wall are corporations. And they’re just selfish and greedy. They have no purpose other than to make money.
What is it? An appeal letter is a letter you send to donors to ask for money. When to do it: Quarterly or yearly around December. You’ll need: sense of timing, successful letter samples, two pairs of fresh eyes on your letter, an up-to-date donor database, and solid systems of cultivation and stewardship. What to… [Keep Reading]
Managing Others Development is a crucial department for any nonprofit organization. Not only are development staff tasked with getting all money for the organization, but they are also the brand evangelists for the organization. They raise you millions of dollars for a low end 5 figure salary. They MUST be excited about your cause. They… [Keep Reading]
The really interesting question is: “How much money goes into nonprofit programs that don’t work?”
Fundraising is the act of building relationships to help the cause you care about. This can include writing letters and newsletters, throwing parties, visiting people, calling people, doing speaking engagements, and more! What is The Wild Woman’s Guide to Fundraising? The Wild Woman’s Guide to Fundraising is an engaging, fun, and woman-centered model of how… [Keep Reading]