And it’s called Grassroots.org! You may have heard of Skills for Change, Global Giving, and Koodoo nation, but check out what a volunteer at Grassroots.org did! Kenita Pierce-Lewis, CEO of HOPE Inc, posted her annual report design to this site. Here’s what she said. … [Keep Reading]
Our donors don’t give year after year. Donors staying loyal is the exception, not the rule. According to Chuck Longfield, ten years ago the average retention rates of a newly acquired donor were roughly 33%. Today it’s 27%. What can we do about this? Make a donor retention calendar to keep your donors loyal. OK,… [Keep Reading]
What is good about this book? It gives you new ideas for where to research businesses to partner with. For example, many of us know about the Business Journal book of lists. But here are some more places! Hoovers.com LinkedIn.com Chambers of commerce The Giving Guide from the Business Journal or Business times in your… [Keep Reading]
Well, I never thought when I started blogging in 1999 that it would be anything but a hobby to keep people on track with my various movements in foreign lands. But since that time, blogging has become a business and I’m happy to say that it is also my business now. And how did I… [Keep Reading]
If you’re blogging and feeling stuck, you are not alone! Take it from someone who has blogged since 1999, blogging is HARD! It’s a lot of work and you have to do it every week. In November 2009 I started to blog to market my book, The Wild Woman’s Guide to Fundraising. I wanted to… [Keep Reading]
When I first started blogging to build an audience for my book, I read Yaro Starak’s blog. He said that the way he got tons of website visitors and built up his traffic was by commenting on 10 blogs per night. So in 2010, that is what I did. I got tons of traffic and… [Keep Reading]
Finally! This is it! This is what we’ve been working on, behind the scenes, for months! Now it’s here! What is special and different about this site? 1. It has a nice header bar at the top that stays as you scroll down the page! 2. The store! It is full of the products that… [Keep Reading]
What were your goals with the plan?
In addition to the general goal identified by the organization, our team identified further goals of the marketing plan as 1) formulating a strategy for identifying potential customers across the country, and 2) contacting those agencies to create and improve awareness of the program in an effort to increase product sales.