Do you know what keeps your donors up at night? Do you know how they’ve tried to solve this issue in other ways? Do you know what their dream is? Do you know their ideal solution? Say you’re a museum in a small city. Your donors may come to you because they fear they are… [Keep Reading]
What is your safety net?
Who can help you when the chips are down?
Here are two ways to create your own safety net.
Five things can make people want to give to you, according to Robert Cialdini’s book, Influence. Reciprocation This is also known as the give and take and take. If you give a donor a flower, they might feel more inclined to give money to your organization. This is also the way the free sample works,… [Keep Reading]
There’s a reason you’ve never seen a full picture of me on here! Yeah, I’ve got a long tail. It’s kind of got a “Puff The Magic Dragon” vibe. But I roll with it.
So, in the spirit of my long tail, here’s what I learned from Chris Anderson’s bestseller The Long Tail, and how this applies to your nonprofit!
What is the Long Tail?
It’s a book by Chris Anderson, who talks about the internet’s ability to keep a product going long after it should have stopped selling. The Long Tail means that there are no masses, but lots of people with very specific sets of niches and interests. Mr. Anderson looks at the business models of Zappos, Amazon, Ebay, Apple, Google, and other top American companies, and tries to decipher how they keep up with the changing pace of the business world and the internet markets.
This can apply to your charity, and I’m going to tell you how after the jump.
Are you living on credit? Are you making MUCH less than you deserve? Do you wonder what you’re going to do about retirement? About your health if you get sick? What if in this downturn, your nonprofit decides they can’t afford you anymore? What’s your plan B or plan C? You don’t HAVE ONE? Why… [Keep Reading]
Have you ever heard the song Rebel Girl by Bikini Kill? It goes like this: Rebel Girl! Rebel Girl! Rebel Girl you are the queen of my world! I wanna take you home I wanna try on your clothes When she talks I hear the revolution When she walks the revolution’s coming! That girl thinks… [Keep Reading]
Here’s some advice from Dr. Bernadine Healy, former President of the American Red Cross, who raised over $3 BILLION dollars for them before being fired. She did all of this, mind you, with a brain tumor.
“Life isn’t a straight upward trajectory, but I think you will win more than you lose if you stand for something.”
I’ve been reading Naomi Klein’s “No Logo.” The tagline is: “Taking Aim at Brand Bullies.” Naomi Klein shows how big business has systemically hollowed out the American middle class, ruthlessly slashing salaries, people, prices, until all that is left is a demoralized workforce and people on food stamps with no safety net. This happens in… [Keep Reading]
It’s hard to find money for marketing. So you have to get creative. Check out these cheap or free ways to maximize your marketing presence. RESOURCES: Why have a feed reader? To keep track of what people are saying about your cause, your cause news and other news. You can also create a feed directly… [Keep Reading]