Roger Craver lays it down with this podcast with Jeff Brooks! He says a lot of interesting things! He’s been fundraising longer than I’ve been alive, and he has so many tidbits of wisdom. Here are my favorite parts of Roger Craver’s interview: He says social media is bullshit! (And I actually agree, it’s bullshit… [Keep Reading]
If you missed my webinar on how to get more people to open your nonprofit e-newsletters last year, it’s coming up again on June 6th! Click here to learn more. For a free preview of what you’ll learn, check out these slides here: [raw] How to Get People to Open Your Nonprofit E-newsletter Webinar Preview… [Keep Reading]
If you know you should work harder on your social media marketing, or maybe you’re just starting out in a new social media management position, this workbook is for you. It teaches you step by step how to find your target market, how to use keywords to get found in google, how to write compelling… [Keep Reading]
Is your nonprofit or charity part of a national or international movement? Maybe you want to bring dental care to people everywhere. Maybe you want to help children going through the courts systems. Maybe you are part of a national faith movement. Or maybe your #1 goal is to get single parents to finish… [Keep Reading]
That was so fun! We had some future nonprofit leaders from Mercycorps, Oregon Mentors, Elders in Action, Classical FM radio, the Chapter 13 Trustees Office, and others, talk about their experience with social media. We talked about how to stay private online, how to do it all on a tiny nonprofit shoestring budget, how to… [Keep Reading]
If you want to learn how to succeed in marketing your business or nonprofit online, starting from zero, this is the book for you. With hands-on, how to worksheets helping you get your web presence from zero to 60, you’ll learn in a couple of hours what it took me YEARS to learn! I started… [Keep Reading]
How do you convince people to give to you, even if they don’t know your cause? That is most people. Most people have no reason to care about your cause. That’s okay. Your job is to find the people who DO have some reason to care about your cause. How do you find those people?… [Keep Reading]
There’s been some lively discussion over at the Agitator between Tom and Jay Frost about the value of Facebook likes.
Warning, this post contains nudity. May not be suitable for viewers under 5. Choking hazard.
5. What are some email marketing strategies that you’ve found that helps people give?
As with all of our marketing strategies – test, learn, then tweak. Our approach is to continually optimize by applying a test and learn strategy. Test subject lines, asks, copy, images etc. to drive increased donations.
Email software: We are currently investigating different email deployment options.
We have certain limitations with our current email system, which is why we are exploring new options. Our learnings in this area are minimal. We have noticed that any email subject line or header in an e-newsletter that offers a value-add to our readers has a higher click-through rate. A recipe always performs well.