So over the last several months I’ve been meeting with a truly smart woman I met through twitter, Vicki Flaugher. I would encourage everyone who needs marketing help to meet her, but since chances are, you’re not in Austin, TX, I’ll give you other ways to meet her. Vicki Flaugher has a radio show where… [Keep Reading]
Oh, you know Twitter, right? What’s so great about it? How about money? Notices when you should apply for grants? Notices on when you get a chance to meet with foundation employees? Well, recently I followed every single foundation on the Foundation Center’s website listing, and I put them in a list on my twitter… [Keep Reading]
Do you have a process-oriented approach to nurturing donors? Do you have a way for people to refer friends to you? If not, why not? Recently, John Jantsch’s book, “The Referral Engine” has come up a lot in conversation. I read this book in April, 2010, after I saw a talk by Mr. Jantsch in… [Keep Reading]
I recently met up with Ana Ottman of Red Dress Studios, to talk about business mentorship. She had some wonderful advice, and through her, I found this map. It’s a mind map of all entrepreneur resources in Austin. I love it, and I think you could make one too. Whether you’re a domestic violence agency… [Keep Reading]
In this last year, I’ve stepped away from fundraising full time and started to grow different businesses. And I’ve done fairly well, which makes me wonder, are fundraising and entrepreneurship similar? Could fundraising be the first step to starting your own business? Let’s take a look. Fundraising: You learn how to market your nonprofit with… [Keep Reading]
How can you empower your donors to make something new?
How can you help turn your donors into entrepreneurs for your cause?
What’s more exciting than starting something new, and making it your own?
George Stevens recently posted on R.E. Foundations, the Council on Foundation’s blog, about entrepreneurial donors. He wrote,
“…community foundations are a platform for the nonprofit ecosystem. Do we encourage donor innovation using our platform? Do we engage the entrepreneurial donors in our communities? To fail to do so is to be left behind in the recovery of the nonprofit sector.”
Whenever this downturn is getting you down, remember.
YOU HAVE AN IMPACT.
Whenever you think that no one understands your struggle, remember these statistics.
1 in 57 people works in the food service industry, while 1 in 10 people works in the nonprofit industry.
What is your safety net?
Who can help you when the chips are down?
Here are two ways to create your own safety net.
There’s a reason you’ve never seen a full picture of me on here! Yeah, I’ve got a long tail. It’s kind of got a “Puff The Magic Dragon” vibe. But I roll with it.
So, in the spirit of my long tail, here’s what I learned from Chris Anderson’s bestseller The Long Tail, and how this applies to your nonprofit!
What is the Long Tail?
It’s a book by Chris Anderson, who talks about the internet’s ability to keep a product going long after it should have stopped selling. The Long Tail means that there are no masses, but lots of people with very specific sets of niches and interests. Mr. Anderson looks at the business models of Zappos, Amazon, Ebay, Apple, Google, and other top American companies, and tries to decipher how they keep up with the changing pace of the business world and the internet markets.
This can apply to your charity, and I’m going to tell you how after the jump.
Want the best of the fundraising posts of the last 3 months? Read on!