First off, who is Brian Massey and why should you care?
Brian Massey was recommended to me by my good friend Vicki Flaugher. When she makes recommendations, I listen, so I started to research Brian. He runs a consulting business called “The Conversion Scientist.” What this means is that he helps people buy your products or services.
The way this relates to you and your nonprofit is that we can easily apply these principles to getting people to donate to your cause.