That was so fun! We had some future nonprofit leaders from Mercycorps, Oregon Mentors, Elders in Action, Classical FM radio, the Chapter 13 Trustees […]
If you want to learn how to succeed in marketing your business or nonprofit online, starting from zero, this is the book for you. […]
How do you convince people to give to you, even if they don’t know your cause? That is most people. Most people have no […]
Warning, this post contains nudity. May not be suitable for viewers under 5. Choking hazard.
5. What are some email marketing strategies that you’ve found that helps people give?
As with all of our marketing strategies – test, learn, then tweak. Our approach is to continually optimize by applying a test and learn strategy. Test subject lines, asks, copy, images etc. to drive increased donations.
Email software: We are currently investigating different email deployment options.
We have certain limitations with our current email system, which is why we are exploring new options. Our learnings in this area are minimal. We have noticed that any email subject line or header in an e-newsletter that offers a value-add to our readers has a higher click-through rate. A recipe always performs well.
How can you make a photoset and submit to Tech Soup’s Digital Storytelling Contest?
Here’s how I learned to use Animoto and Audacity. Super simple. With Screenshots.
This is so easy.
It can take less than an hour to get your story out there.
You can use this over and over again in appeals online, on youtube, on vimeo, on your website, wherever.
It’s effective in fundraising and appeals
It can be SO EASY. So if you have an hour, why not try it?
“…The press had to be fed. It was waiting there now. You worked hard, you fed it, and it was still just as hungry an hour later…” -The Truth, by Terry Pratchett
This month’s Net2ThinkTank Challenge is, “What are your best practices for effectively monitoring online feedback about your organization, cause, or social enterprise? What are your favorite tools and tactics for listening?” AKA, “How can nonprofits monitor their online reputations?”
Donors crave recognition and attention, most of all, AMIRITE?
I want to tell you about something completely incredible that happened last night. I put this simple message out on Twitter: “Hey Twitter, can […]
Oh man. Have you ever tried to redesign your nonprofit website? Was that fun? No? Why not? Is it because you were trying to […]
Well, isn’t everyone?
Let me give you some free tools you can use to make your annual report sparkle, and your e-newsletter shine!
Want social proof that your nonprofit should have an online presence? I submit this case study for your consideration. The Networked Nonprofit is a […]
Before we get down to it, if you are in Austin, and interested in being a more effective fundraiser, we still have a couple of spots left in my Lean Fundraising workshop at the Center for Nonprofits tomorrow. Get on it!
This post is 3 posts for the price of one!