Today we are answering fabulous hardworking fundraiser reader questions! I recently got a question from a fantastic environmental fundraiser named Erin, who asked about brochures. She writes, ———————————————————————————- Dear Mazarine, I’ve been wondering about something and I have attempted to search online for resources but thought you might be able to direct me. So, my… [Keep Reading]
If you know you should work harder on your social media marketing, or maybe you’re just starting out in a new social media management position, this workbook is for you. It teaches you step by step how to find your target market, how to use keywords to get found in google, how to write compelling… [Keep Reading]
Is your nonprofit or charity part of a national or international movement? Maybe you want to bring dental care to people everywhere. Maybe you want to help children going through the courts systems. Maybe you are part of a national faith movement. Or maybe your #1 goal is to get single parents to finish… [Keep Reading]
That was so fun! We had some future nonprofit leaders from Mercycorps, Oregon Mentors, Elders in Action, Classical FM radio, the Chapter 13 Trustees Office, and others, talk about their experience with social media. We talked about how to stay private online, how to do it all on a tiny nonprofit shoestring budget, how to… [Keep Reading]
If you want to learn how to succeed in marketing your business or nonprofit online, starting from zero, this is the book for you. With hands-on, how to worksheets helping you get your web presence from zero to 60, you’ll learn in a couple of hours what it took me YEARS to learn! I started… [Keep Reading]
How do you convince people to give to you, even if they don’t know your cause? That is most people. Most people have no reason to care about your cause. That’s okay. Your job is to find the people who DO have some reason to care about your cause. How do you find those people?… [Keep Reading]
Warning, this post contains nudity. May not be suitable for viewers under 5. Choking hazard.
5. What are some email marketing strategies that you’ve found that helps people give?
As with all of our marketing strategies – test, learn, then tweak. Our approach is to continually optimize by applying a test and learn strategy. Test subject lines, asks, copy, images etc. to drive increased donations.
Email software: We are currently investigating different email deployment options.
We have certain limitations with our current email system, which is why we are exploring new options. Our learnings in this area are minimal. We have noticed that any email subject line or header in an e-newsletter that offers a value-add to our readers has a higher click-through rate. A recipe always performs well.
How can you make a photoset and submit to Tech Soup’s Digital Storytelling Contest?
Here’s how I learned to use Animoto and Audacity. Super simple. With Screenshots.
This is so easy.
It can take less than an hour to get your story out there.
You can use this over and over again in appeals online, on youtube, on vimeo, on your website, wherever.
It’s effective in fundraising and appeals
It can be SO EASY. So if you have an hour, why not try it?