Contact Mazarine: (503) 673-FUND (3863)

3 December 2012

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 December 3, 2012
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11 Elements of Fierce Loyalty to Keep Your Donors

  Is your nonprofit or charity part of a national or international movement? Maybe you want to bring dental care to people everywhere. Maybe […]

27 November 2012

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 November 27, 2012
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[PICS]: Speaking at the University of Portland Executive MBA in Nonprofit Management Program

That was so fun! We had some future nonprofit leaders from Mercycorps, Oregon Mentors, Elders in Action, Classical FM radio, the Chapter 13 Trustees […]

20 November 2012

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 November 20, 2012
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Want to Preview The Wild Woman’s Guide to Social Media?

If you want to learn how to succeed in marketing your business or nonprofit online, starting from zero, this is the book for you. […]

24 October 2012

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 October 24, 2012
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Improve your nonprofit website by moving down the ladder

How do you convince people to give to you, even if they don’t know your cause? That is most people. Most people have no […]

19 June 2012

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 June 19, 2012
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Hey Slacker, high five!

Enclosed: A picture of me in the middle of writing an incredibly important blog post. Uh huh.

6 June 2012

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 June 6, 2012
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INTERVIEW: Brock Warner, please tell me about the Canada

Warning, this post contains nudity. May not be suitable for viewers under 5. Choking hazard.

brock warner canadian fundraising

10 May 2012

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 May 10, 2012
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[INTERVIEW] 8 Questions Answered about Online Fundraising!

5. What are some email marketing strategies that you’ve found that helps people give?

As with all of our marketing strategies – test, learn, then tweak. Our approach is to continually optimize by applying a test and learn strategy. Test subject lines, asks, copy, images etc. to drive increased donations.

Email software: We are currently investigating different email deployment options.

We have certain limitations with our current email system, which is why we are exploring new options. Our learnings in this area are minimal. We have noticed that any email subject line or header in an e-newsletter that offers a value-add to our readers has a higher click-through rate. A recipe always performs well.

17 February 2012

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 February 17, 2012
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How do you tell your nonprofit’s story in 8 easy steps?

How can you make a photoset and submit to Tech Soup’s Digital Storytelling Contest?

Here’s how I learned to use Animoto and Audacity. Super simple. With Screenshots.

This is so easy.
It can take less than an hour to get your story out there.
You can use this over and over again in appeals online, on youtube, on vimeo, on your website, wherever.
It’s effective in fundraising and appeals
It can be SO EASY. So if you have an hour, why not try it?

12 September 2011

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 September 12, 2011
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Is your blog like a hungry printing press, waiting to be fed? What to do?

Is your blog a printing press

“…The press had to be fed. It was waiting there now. You worked hard, you fed it, and it was still just as hungry an hour later…” -The Truth, by Terry Pratchett

13 June 2011

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 June 13, 2011
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How can nonprofits monitor their online reputations?

Online Reputation

This month’s Net2ThinkTank Challenge is, “What are your best practices for effectively monitoring online feedback about your organization, cause, or social enterprise? What are your favorite tools and tactics for listening?” AKA, “How can nonprofits monitor their online reputations?”

16 May 2011

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 May 16, 2011
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3 tips to dramatically increase website donations

Have you ever bought something online? OF COURSE! You know it! What did you buy? Was it a book from bookfinder.com? Was it something […]

3 May 2011

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 May 3, 2011
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How do you turn an accidental donor into an ally? Part 2

Donors crave recognition and attention, most of all, AMIRITE?

25 April 2011

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 April 25, 2011
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Re-designing your nonprofit website and other things that are sent to try us

Oh man. Have you ever tried to redesign your nonprofit website? Was that fun? No? Why not? Is it because you were trying to […]

29 March 2011

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 March 29, 2011
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Infographic: Inside the mind of a KICKASS community manager!

Community Manager-Hero or Victim

Which would YOU rather be?

16 March 2011

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 March 16, 2011
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Are you doing nonprofit graphic design on a shoestring?

How can you make pretty pictures with free software?

Well, isn’t everyone?

Let me give you some free tools you can use to make your annual report sparkle, and your e-newsletter shine!

Two words.

Gimp.
Brushes.

8 March 2011

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 March 8, 2011
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A word from The Networked Nonprofit: People are partners, not ATMs!

Want social proof that your nonprofit should have an online presence? I submit this case study for your consideration. The Networked Nonprofit is a […]

7 March 2011

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 March 7, 2011
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Why Online Fundraising is like Ice cream!

Before we get down to it, if you are in Austin, and interested in being a more effective fundraiser, we still have a couple of spots left in my Lean Fundraising workshop at the Center for Nonprofits tomorrow. Get on it!

This post is 3 posts for the price of one!

1 March 2011

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14 January 2011

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 January 14, 2011
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Are you a nonprofiteer AND a good consumer?

Work Buy Consume Die

Have you ever stopped and asked yourself, “Would my donors have more attention and money to give to my cause if they weren’t constantly buying new products and being distracted by new advertisements?”