The question on everyone’s lips, of course! Your blog has worked so hard for you all year! How to give back? Well, Hanukkah starts […]
First off, who is Brian Massey and why should you care?
Brian Massey was recommended to me by my good friend Vicki Flaugher. When she makes recommendations, I listen, so I started to research Brian. He runs a consulting business called “The Conversion Scientist.” What this means is that he helps people buy your products or services.
The way this relates to you and your nonprofit is that we can easily apply these principles to getting people to donate to your cause.
This is part three in my Young Nonprofit Leaders Series, where I ask different leaders who they are, what they do, what they think Gen Y is like, and what they see as the future of the sector. Read Part 1, an interview with Meredith Maples, here, and part 2, an interview with Larissa DeLuna, here.
So over the last several months I’ve been meeting with a truly smart woman I met through twitter, Vicki Flaugher. I would encourage everyone […]
Oh, you know Twitter, right? What’s so great about it? How about money? Notices when you should apply for grants? Notices on when you […]
How can you empower your donors to make something new?
How can you help turn your donors into entrepreneurs for your cause?
What’s more exciting than starting something new, and making it your own?
George Stevens recently posted on R.E. Foundations, the Council on Foundation’s blog, about entrepreneurial donors. He wrote,
“…community foundations are a platform for the nonprofit ecosystem. Do we encourage donor innovation using our platform? Do we engage the entrepreneurial donors in our communities? To fail to do so is to be left behind in the recovery of the nonprofit sector.”
Gen Y has been accused of a lot of things. Ego-centricity. Being not able to finish things. Needing a trophy for everything.
I disagree with labeling people Gen Y. The challenge with classifying people according to arbitrary periods of time is that you will find that many people, perhaps too many, are exceptions to the rules you’ve laid out for a “generation.”
What is the Long Tail?
It’s a book by Chris Anderson, who talks about the internet’s ability to keep a product going long after it should have stopped selling. The Long Tail means that there are no masses, but lots of people with very specific sets of niches and interests. Mr. Anderson looks at the business models of Zappos, Amazon, Ebay, Apple, Google, and other top American companies, and tries to decipher how they keep up with the changing pace of the business world and the internet markets.
This can apply to your charity, and I’m going to tell you how after the jump.