Mazarine Treyz, with The Wild Woman’s Guide to Fundraising and The Wild Woman’s Guide to Social Media
When my friend Amy Sample Ward told me to get on Twitter in 2007, I did so, reluctantly. I was afraid that I was going to give up all of my privacy. I was afraid that it was going to be just a waste of time. I was so wrong! Twitter has helped me build friendships, new partnerships, and it has helped me get thousands of dollars of sales in webinars and books. If you’ve read Beth Kanter’s The Networked Nonprofit, you’ll know that it has helped nonprofits get thousands in donations as well.
Twitter also helps me get lots of website traffic every week. But like most social media tools, Twitter can be hard to get a handle on. How often should you tweet? What should you tweet about? Should you follow everybody? Should you automate your tweeting? This excerpt from my new book, The Wild Woman’s Guide to Social Media answers all of these questions and more.