Have you ever been frustrated by your nonprofit’s e-newsletter?
Is it that you’re not allowed to write it without a committee?
Is it that no one opens it?
Or you don’t know if anyone does?
Are you frustrated that few people give through your e-newsletter?
Do you want to solve your problems and help your e-newsletter make money for your nonprofit?
Naturally, you want the best for your cause, and you want to figure out how to get more people to give.
Join us for this 6 Week E-Course as we will address all of these frustrations and come up with solutions for you. The E-course starts June 17th and ends July 22nd.
What is an e-course?
For those of us who can’t find time for webinars in our busy schedule, we’ve got the e-course to help you learn at your own pace.
Each week for six weeks, you will get one email with instructions, examples, step-by-step checklists for your e-newsletter, and research showing the best way to write your e-newsletters.
Each section of the course is formatted for easy print out to put into a binder and refer to each time you write your e-newsletter.
At the end of the e-course you’ll have a chance to participate in a webinar with your teacher, Mazarine Treyz, going over your e-newsletter and offering suggestions to make it more effective.
The Getting Donations Through Your E-newsletter E-course is normally $127, on Sale for $97.96 until December 31st, 2013
What will you learn?
Here are the course modules you’ll be receiving for Nonprofit Newsletters | The Basics & More:
Week One: Enewsletters | It’s in Your List (sung to “It’s in His Kiss)
- Simple tips for growing your list quickly and ethically
- Offline ways to get more subscribers to your enews
- 22 subject lines guaranteed to get subscribers to open your emails
Bonus guide: Your secret weapon: how to create an email autoresponder welcome series to build engagement and commitment
Week Two: Enewsletters | Getting Down to Basics
- Choosing your best enewsletter platform — beyond pricing
- Designing an effective enewsletter, including formatting rules for html and text based emails
- Get it read! 40% of your peeps will open your enews on their phone. How to test how your enews will look
- The five reasons people share your enews
Bonus: Free and low-cost design resources cheat sheet
Week Three: Enewsletters | Long-term Engagement & Design
- Four simple emails that lead people to take action
- Innovations in enewsletters
- Case studies of incredible enewsletters
- What kinds of photos to use
- How knowing where to put your “donate” button will increase clicks — and donations!
Week Four: Surveying | Your Secret Weapon Online and Off
- Sample surveys to help you segment your enews subscribers
- Survey questions to engage both online and off
- Potent calls to action for your enews
- How regular surveying can practically write your content for you
Week Five: Print Newsletters Are Still Relevant | Making Yours Pay Off
- Why you need both online and print newsletters
- Writing for your donors: what they really care about
- Why you need to kill your “letter from the Executive Director”
- How to write news stories
- How to incorporate the numbers — without putting your readers to sleep
Bonus: Tom Ahern’s Profitable Donor Newsletters, a two-hour recorded webinar
Week Six: Print Newsletters | Designing and Mailing on a Budget
- How and why to get rid of Microsoft Publisher once and for all
- Captions, photographs, and statistics oh my!
- Headlines that sell
About the teachers and writers:
Mazarine Treyz has written hundreds of e-newsletters with an average open rate of 30-50%. She has raised thousands of dollars with e-newsletters for nonprofits, and has raised thousands for her business as well via e-newsletters. Mazarine Treyz writes e-newsletters for clients in the nonprofit and HR industries.
Previous speaking engagements include: University of Portland Nonprofit Management Program, IRS/SBA webinars, SBDC online courses, Scleroderma Leadership Foundation Conference, Meals on Wheels National webinars, Texas Association of Nonprofit Organizations, Center for Nonprofit Organizations at Austin Community College, Young Nonprofit Professionals Network, and more.
Pamela Grow is the creator of Simple Development Systems, and she has raised thousands of dollars with e-newsletters.
PS. Bottom line: If you can’t afford to do 4 mailings a year, and want to get more donations through your e-newsletter, you will benefit from this e-course. Click here to Buy Now.