Making your business website more effective
Thursday, April 26, 12-1 pm
Location: Portland, Oregon, Metro offices
If you wish you knew more ways to get people to buy your products and services, taking this
workshop will help you learn how to write more effectively, help you drive traffic and
buyers to your website, and get attention for your small business.
This dynamic, interactive and hands-on presentation is PACKED with tips, tricks and
advice that can help you get your website ready for buyers including:
–Finding Your Ideal Customer
–Steps 1-5 in the ladder of engagement
–Segmenting your target audience online and write content for each segment
–Creating content that helps people know, like and trust you
–Translating your buyer’s goal into action.