We worked together to make this brand new spring campaign celebrating this social service nonprofit in LA’s 1000th week of service in 2015.
The campaign consulting included:
- Full Website Analysis
- Campaign tagline
- Campaign planning and communications calendar
- Branded Campaign Ask and Thank You Emails
- Testing stories, email subject lines, and pictures
- Campaign Direct Mail Appeal Letters to 2 different segments, monthly givers and former volunteers/single time donors.
They had never done a spring campaign before, and this appeal followed on the heels of a disastrous winter appeal that did not do well at all. This integrated spring campaign raised $65,000, over triple the $20K goal.
Read more from Food on Foot CEO Jay Goldinger, as a printable PDF, below.