The key point is that the fundamentals of good direct mail copywriting hold true no matter where you are: understand your donor, craft appeals that make your donor the hero, and connect your donor with your beneficiary.
Today I was sitting in the car with my friend Steve, doing errands. We passed a giant dinosaur wearing a giant pink bra. He said, “Look at Breast Cancer. Everyone cares about that.” And I said, “Yes, that’s true.” And he said, “But look at Testicular Cancer, people don’t care about that!” and I said,… [Keep Reading]
Integrated Marketing – Overman View more presentations from Eric Overman From Eric Overman’s NTEN 2010 presentation I really liked the stats showing how online giving is up, boomer giving is up and the silent generation giving is down. We’ve got a lot to learn from this! And if you want to learn the next steps… [Keep Reading]
Let me tell you a story. My great aunt lives in a retirement community and remembers everyones’ birthdays, and always has a kind word to say to everyone, even though life has dealt her some pretty harsh blows. She has a debilitating disease which has made it impossible for her to ever learn to… [Keep Reading]
Yesterday I had this conversation with my friend, let’s call her Donna.
Then Guy Debord has something to say to you.
“In its most advanced sectors, a highly concentrated capitalism has begun selling “fully equipped” blocks of time, each of which is a complete commodity combining a variety of other commodities. This is the logic behind the appearance, within an expanding economy of “services” and leisure activities, of the “all-inclusive” purchase of spectacular forms of housing, of collective pseudo-travel, of participation in cultural consumption and even of sociability itself, in the form of “exciting conversations.” “meetings with celebrities” and suchlike. Spectacular commodities of this type could obviously not exist were it not for the increasing impoverishment of the realities they parody. And, not surprisingly, they are also paradigmatic of modern sales techniques in that they may be bought on credit.”
So, have you ever been to Disney world? Have you been to a Disney “timeshare”? Me TOO.
It was a completely artificial experience. It made me want to seek out nature, and the dark, and something more real.
If you have been similarly dissatisfied with Disney and its sanitized backward-looking version of life, perhaps you might enjoy this video.
People talk to each other – it’s how we’ve interacted with each other for millions of years, and, no matter how popular Facebook gets, spoken word will always be the most personal way to communicate.
Have you ever had a funder pull out of a sponsorship or grantmaking deal because of your association with a revolutionary movement or because of something a person at your nonprofit said about them?
Do YOU find it horrifying that an AmeriCorps VISTA might make $16,000 per year, or just minimum wage, while the CEO of Goldman Sachs makes $16,000 per HOUR?
Did you hear Goldman pulled out of a fundraiser after learning it honored Occupy Wall Street?
Apparently, the revolution will NOT be funded.