Have you ever wanted to get more attention for your cause?
Are you wondering how to get more attention without spending more money?
What if I told you there was a way to share your cause with the world that was NOT spammy, NOT annoying, but really, more like a conversation between you and your most loyal supporters?
Wouldn’t you want to do that?
How can you reach more people and get them to care about your cause?
Big newspaper ads? Billboards? TV ads? Radio?
What if you don’t have the budget for that?
What’s one simple way to get the word out about what you do, if you have a budget of zero?
That’s right. I’m talking about blogging.
Should your nonprofit have a blog?
Well, would you like a weekly opportunity to tell people your nonprofit stories?
Would you like fresh opportunities to get featured in other media, and to make your cause more relevant for people?
Would you like to stand out from your nonprofit peers with a truly useful and fun nonprofit blog?
Would you like a way to start building your email list of supporters in an organic way?
How can you do this?
Take our 4 week e-course, Charity Blogging Gold. I’m teaming up with Claire Axelrad to offer you a serious inside look on how we have built popular blogs.
Why should you listen to us?
Spaghetti and free wood from Craigslist.
In 2009 I was living on spaghetti and hunting craigslist for free wood to heat the apartment.
Because in 2009 I started out with nothing, even less than where you’re starting now.
I had no connections, no database of donors, no one knew who I was, and of course I had no idea what I was doing.
Sure, I had blogged back in 1999 and beyond, but that’s way different from blogging to make money.
I had heard at a writer’s conference that I needed to build up my audience. I needed to build a “platform” before a publisher would look at me. And I really had no idea how to start.
For the first couple of years, there was a lot of trial and error. I had a lot of flops. But slowly, slowly, my audience grew, what I was able to offer grew, and I began to understand how to grow my list, how to create partnerships, and how to write to help people take immediate action.
Benefits of building up a popular nonprofit blog MAY include for you, as they have for me:
- Ability to grow your email list rapidly
- Increased opportunities to speak around the country at conferences
- LOTS of traffic and awareness around your nonprofit
- MANY MORE partnership opportunities with fascinating organizations and companies
- More donations of higher and higher dollar amounts
- AND SO MUCH MORE!
What will you learn in Charity Blogging Gold?
Week One: Why and How to Get Started with Your Nonprofit Blog
- Why you seriously need a blog – aka “content to contact to cash”
- How content marketing builds brand affinity, drives SEO and traffic, builds awareness and credibility and turns ideas into action
- 8 most Frequently Asked Questions about getting started
- How to persuade the ‘powers that be’ of the importance of blogging
- Going from Zero to Sixty with your website and blog + 30-day checklist
- Getting your domain and hosting
- Picking a wordpress theme
- Learning how to use WordPress
BONUS: Top 10 Checklist to Simplify Nonprofit Blogging by Claire Axelrad
Week Two: Create blog posts that rivet your reader
- 3 little-understood factors affecting blog readership
- Discover the content your audience wants
- Build a blog content editorial calendar + sample templates
- Topics, titles and intros, oh my! How to get your content opened and read
- Where to find constituent-centered content: stories; hot-button issues; entertainment and more!
- Write your first ten posts + sample post template
Week Three: Engage Your Readers to take action
- How to create engaging content worth sharing
- How to write so people will listen and act
- How to get people to sign up for your e-newsletter and/or blog
- How to find your natural influencers and advocates
- What’s in it for your constituents if they answer your call to action?
Week Four: Promote Your Blog; Track Your Progress
- How do you inspire digital word of mouth?
- How to optimize for search + keyword checklist
- How to report progress to your boss?
- How to get more comments on your blog
- How to get people to share your posts
- How to get people to donate
- How to find public domain images that boost sharing
- How to re-purpose blog content for other communications
- How to take your blog to the next level
BONUS Materials include:
BONUS: “Wildly Successful Nonprofit Blogging” (webinar recording by Mazarine Treyz)
BONUS: Blog Content Checklist (Claire Axelrad)
BONUS: 100 Blogging Ideas (Mazarine Treyz)
BONUS: “The Keys to Nonprofit Blogging that Drives Engagement” (webinar recording by Claire Axelrad)
BONUS: “How to do Social Media for Your Nonprofit in 15 Minutes a Day” webinar recording by Mazarine Treyz
BONUS: “How to Get People to Click “Donate” on Your Nonprofit Website (webinar recording by Mazarine Treyz)
So to sum it up,
You can get Wildly Successful Nonprofit Blogging webinar recording, a $97 value! PLUS
This e-course also includes the webinar recording, Social Media for Your Nonprofit in 15 minutes a day! A $77 value! AND
A THIRD bonus webinar recording: How to get people to click donate on your nonprofit website, a $98 value
Not to mention Claire Axelrad’s webinar, The Keys to Nonprofit Blogging that Drives Engagement, a $67 value!
The total value of this course? $457, including all FOUR recorded webinars and the full cost of the printed material
Quite a bit less than that.
Frequently asked questions
What is an E-course? An e-course is written material, sent to you every week, in a printable format. It will also include a recorded webinar. We created this format so that you can go at your own pace, and fit the e-course into your busy schedule.
Would you like to see a free sample of this e-course? Here! Check out this free sample of Charity Blogging Gold!
Is it live? One person asked, is it a live webinar that I’ll need to login to attend? It is not a live webinar. Because of everyone’s busy schedules, we are making this e-course of written material, plus four recorded webinars, so that you can learn this information exactly when it is convenient for you.
Have you ever offered this course before? No, I’ve never offered this course before, and I may never offer it again.
How long will the course take me to complete? The course will take roughly 2 hours a week. There are four recorded webinars that may take a little more time.
Will there be printable materials? Yes! Every week you will get an email with an attached pdf that you can print and put into a binder.
Will there be any opportunities to ask questions? Absolutely! You can email me unlimited emails for the duration of the course.
Will there be practice exercises to complete? Yes, there will be practice exercises to complete. I include worksheets and templates in all of my webinars and e-courses. I believe that if you apply your learning instantly, then it sticks!
Is there a money-back guarantee?
YES! If you are not satisfied for any reason, I offer a 30-day money-back guarantee.
What are you waiting for?
Get more attention for your cause now.
Who are the trainers?
Mazarine Treyz has created a readership starting from nothing to over 30,000 monthly readers for her nonprofit blog. She originally built this blog to help her market her first book, The Wild Woman’s Guide to Fundraising. After her blog became more successful than her wildest dreams, she decided to write a second book, The Wild Woman’s Guide to Social Media, to show and tell people how she did it. This book received a 5 star rating, the highest rating by Nonprofit.About.com. She has taught people all over the world how to fundraise thanks to her nonprofit blogging.
Treyz loves to teach people how to write more effectively, whether it’s for their nonprofit blog or their newsletter or appeal letter. She has raised over $1M for small nonprofits, with methods such as appeals, grants, phone-a-thons, earned income streams, event fundraising, and more.
She has presented for Guidestar.org, Volunteermatch.org, Blackbaud.com, Progressive Business Publications, the National SBA, the SBDC, and many others on the topics of fundraising and social media.
Claire Axelrad, J.D., CFRE, has 30 years experience in the fundraising trenches. Named Outstanding Fundraising Professional of the Year by the Association of Fundraising Professionals, Claire coaches, speaks, consults and teaches the CFRE course certifying professional fundraisers. Her blog was named “2013 Top Fundraising Blog” by Fundraising Success Magazine.
You’ve waited long enough to get the attention your nonprofit deserves.
Isn’t it time that you learned how to write online to get donors to pay attention to you?
Stop going it alone.
Get the help you need.
Make a unique, funny, timely nonprofit blog and you can succeed!