Here’s an example: Worst Breakthrough Performance and Viewer’s Choice Award for Worst Chemical of 2009: Bisphenol A (BPA), an estrogen impersonator found in polycarbonate plastics used in baby bottles, reusable food and water containers and canned food liners. Linked to breast cancer, prostate cancer and infertility.
The Toxies are even better than the Oscars, because they show us which consumer products to avoid. They have the categories for Worst Performance in Ensemble, Worst Makeup, etc. Complete with glamorous photos!
This has got to be the best example of nonprofit cause marketing I have ever seen. Seriously, having lived in Portland, Oregon, I have looked at many different kinds of marketing from nonprofits dedicated to saving the environment, and I have to say, this takes the cake, the frosting, and the entire cupcake shop.
What can your nonprofit learn from “The Toxies”? This is a fabulous way to create buzz around your nonprofit. If you’re not an environmental or toxics reduction nonprofit, what can you do?
If you’re in a humane society, could you have an awards show dedicated to raising awareness about the cruel practices of animal breeders or lampooning legislators who refuse to pass bills outlawing puppy mills?
If you’re in a nonprofit that focuses on arts, you could partner with a nonprofit that focuses on health, and have artists design bags to bring to grocery stores which suggest that they buy art instead of soda, or paintbrushes instead of candy. The most fashionable bags could merit a fashion show to be auctioned off.
Perhaps a Dancing with the Donors Show for your Ballet nonprofit?
An Art Basel (Insert your geographical feature here) for your schoolchildren to compete and participate in?
Even a tool fashion show for your tool library, partnered with a local fashion boutique? Tutus and Tablesaws?