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Are you ready to lead a nonprofit? Guest Post by Christina Attard

Christina Attard

The book that helped me the most in determining which pond I wanted to be in was Strengthsfinder 2.0. It focuses on the idea that each person has a very individual set of strengths. Knowing what those strengths are allows you to align your life so that you are able to do what you do best, every day. Before focusing on a senior management role, evaluate your strengths and see if this is a chance to broaden or deepen in the area of focus you’re already working in or if it is time to move to a new pond.

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How to Market Your Nonprofit’s Earned Income Streams

What were your goals with the plan?
In addition to the general goal identified by the organization, our team identified further goals of the marketing plan as 1) formulating a strategy for identifying potential customers across the country, and 2) contacting those agencies to create and improve awareness of the program in an effort to increase product sales.

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