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Literary Arts Appeal Letter Critique

Literary Arts Appeal Letter Critique

So, Literary Arts, you sent an appeal letter to me. Thanks!¬†NOW I get to critique you! YEP. You’re so lucky, really. I’m just telling you how you can be better. This particular appeal letter is from Literary Arts. Tagline: Find Your Story Here. OK what...
Paul De Gregorio Interview

Paul De Gregorio Interview

Today we’re chatting with Paul De Gregorio about what is called integrated fundraising campaigns. Campaigns that use direct mail, text messages, online ads, newspaper or TV or radio ads, in combination, as part of a plan that helps find new donors and engage...