by Mazarine | Jul 31, 2017 | Cause Marketing, Collaboration, Nonprofit Downturn, Nonprofit Leadership Summit, Sponsorships
I was so lucky to get to chat with Bruce Burtch about cross sector partnerships in this 27 minute interview. Bruce Burtch is the author of Win-Win for the Greater Good, a book for nonprofits, all about how to create better cross sector partnerships, with government,...
by Mazarine | Aug 12, 2016 | Board, Conflict, Events, Leadership, Nonprofit Leadership Summit, Webinars
Maybe you’ve been in this situation. You’ve hired a fundraiser. You want to support them to do well. But they aren’t meeting their goals. Or maybe they don’t have goals to meet. You just expect them to raise money without you setting...
by Mazarine | Jul 28, 2016 | Events, Major Gifts, Speaking
This week I did something scary. On Friday afternoon, my friend asked me to make the ask for her first campaign kickoff on Saturday afternoon. At first I wanted to say no. I wanted to say, “Sorry, I can’t do it.” But I couldn’t do that to her....
by Mazarine | Nov 16, 2015 | Events, Marketing, Sponsorships
If you’re calling for sponsorships in the next few months, and you’re scared, I feel you. I’ve gotten a lot of sponsorships, but I’ve gotten lots of rejections too. It’s scary to get rejected, even if it’s happened before. Even if...
by Mazarine | Oct 14, 2015 | Cause Marketing, Major Gifts, Sponsorships
Did you know that every year on Halloween, I give away a bunch of free stuff for nonprofits to help them fundraise? Well, I do! How does it work? I gather my friends around, and I say HEY, want to give away some stuff that helps nonprofits? And they say, Yeah! So,...
by Mazarine | Oct 12, 2015 | Cause Marketing, Corporate donations, Events, Sponsorships
Are you looking for sponsorship for that next event? How altruistic of you! You could be SAVING THE COMPANY. YOU COULD BE SAVING THEIR BRAND. Seriously. You have no idea. According to Edelman’s GoodPurpose study of 2013, consumers will punish a brand that...
