by Mazarine | May 31, 2016 | Annual Reports, Cultivating donors, Graphic Design for Nonprofits, Marketing, Webinars
Does this describe last year’s annual report? Your pictures of your cause are tiny, out-of-focus, or just plain amateurish. You don’t have a list of your donors, or worse, you do but you don’t highlight a donor and why they give. And then you put it out as a...
by Mazarine | May 26, 2016 | Annual Reports, Appeals, Cultivating donors, Graphic Design for Nonprofits, Marketing
Here’s an exclusive interview with YWCA Cincinnati annual report creator Nancy Spivey. Their annual report (combined with their appeal letter) made them over goal, which was over $449,000! How did they do it? What made it so successful? What did their donors...
by Mazarine | Jan 21, 2016 | Graphic Design for Nonprofits, Marketing
I got this SWEET annual report that I just had to share with you! On the envelope, it said: “Mazarine, I’ve been reading your blog taking your webinars and trying to incorporate some of your suggestions into this impact report. Thank you for all your...
by Mazarine | Dec 22, 2015 | Cultivating donors, E-Newsletters, Graphic Design for Nonprofits, Marketing
I’ve seen so many bad nonprofit newsletters. And some really good ones! What sets the good ones apart? For example, Pesticide Action Network. Their newsletter is ALWAYS interesting, and ALWAYS full of useful advice, even when the topic may seem dry or hopeless...
by Mazarine | Dec 2, 2015 | Appeals, Cultivating donors, Marketing
I can already hear you. Mazarine, this isn’t a fundraising book! Mazarine, this book looks like it’s just for the business world! Mazarine, are you going to the dark side? My answers to you are 1. Yes it is 2. Not only them 3. And NO. What’s...
by Mazarine | Nov 16, 2015 | Events, Marketing, Sponsorships
If you’re calling for sponsorships in the next few months, and you’re scared, I feel you. I’ve gotten a lot of sponsorships, but I’ve gotten lots of rejections too. It’s scary to get rejected, even if it’s happened before. Even if...
