How do you get your donor to upgrade? If you take a page from St. Joseph’s Indian School below, here’s how you get donors to

It’s that time of year when we write appeals! This series is all about how to write a better appeal for your nonprofit. Here’s another

I recently did a series of webinars for National Meals on Wheels, and the latest one was on appeal letters. Here’s a sample letter that

Recently I was leading a webinar on direct mail and a person asked this question: “What should we include in our direct mail? Would a

I’m so excited to share this interview with you! I interviewed Jules Brown! He is a professional direct response copywriter specializing in the creation of