Lisa Kelly Zuba is a smart, funny Major Gifts fundraiser and owner of BiZZantik, a nonprofit consulting firm. I asked her to write a series
5. What are some email marketing strategies that you’ve found that helps people give?
As with all of our marketing strategies – test, learn, then tweak. Our approach is to continually optimize by applying a test and learn strategy. Test subject lines, asks, copy, images etc. to drive increased donations.
Email software: We are currently investigating different email deployment options.
We have certain limitations with our current email system, which is why we are exploring new options. Our learnings in this area are minimal. We have noticed that any email subject line or header in an e-newsletter that offers a value-add to our readers has a higher click-through rate. A recipe always performs well.
1. Take down the names of everyone who checks out a book at your library. Mail them once a year, at Christmas time, and ask them to give to support your library.
Lately, thanks to my friend Christina Attard, I’ve been reading a book called Fry the Monkeys by Alan Kay. In it, I am learning about
The last several years, I’ve somewhat lost my faith in some nonprofit leaders but in this past year, I’ve found my faith again that good