5. What are some email marketing strategies that you’ve found that helps people give?

As with all of our marketing strategies – test, learn, then tweak. Our approach is to continually optimize by applying a test and learn strategy. Test subject lines, asks, copy, images etc. to drive increased donations.

Email software: We are currently investigating different email deployment options.

We have certain limitations with our current email system, which is why we are exploring new options. Our learnings in this area are minimal. We have noticed that any email subject line or header in an e-newsletter that offers a value-add to our readers has a higher click-through rate. A recipe always performs well.