BLOG

Fundraising Careers
Fundraising Writing
Asking For More
Human Design

Reader Questions: How often should you communicate with your supporters?

June 15, 2026 No Comments

I’m realizing that the response rate on our donor appeals is not nearly high enough. But do I compare year over year? Mailing over mailing? Some donors will only respond 1x a year, but if I mail them 3x a year, that will affect my response rate.

I’d really love to learn more about the numbers behind the data so I can do a proper analysis and then perhaps some potential courses of action will become more clear.”

Here’s my answer:

Read More »

Reader Questions: How to get businesses to give you donations in 3 steps?

June 9, 2026 No Comments

Do you want to get answers to these questions?

1) Cold calling on small businesses for donations – does this work? I’m not having much luck.

2) Getting your foot into large major corporations – noone on the board is well connected.

3) Business networking – most of the chamber/professional events I go to have coupon book sellers, etc —

READ THIS POST!

Read More »

Part 2: How to Write an Appeal Letter 101

June 1, 2026 2 Comments

What should your first paragraph look like?

To be effective and eye-catching, your first paragraph needs to have the word “YOU.” This is the word most people listen to. You, and their name. If you can repeat their name several times in the letter, it will grab their attention even more.

Read More »