Crucial Year End Giving Strategies
According to Blackbaud, most money is raised in the last quarter of the year. Around the holidays, people tend to give more, both online and offline.
This means that your year-end appeal letter is a critical element of your fundraising success. How can you take advantage of this most wonderful time of the year?
Even if you’ve written an appeal letter or two before, why not get some new tactics to raise even more this December?
In this webinar, you’ll learn:
– What are the different kinds of stories, and how can you tell them for your cause?
– What are appropriate fundraising pictures for your letter?
– How can you make your mission URGENT for your donors?
– What formatting mistakes do people often make with their appeals? How can you avoid them?
– How to talk about your nonprofit’s accomplishments in a donor-centered way.
Whether you’re creating your first year-end appeal or you simply want to improve your results you got last year, this presentation will help you!
What people say about this presentation:
“This presentation helped me have great ideas for writing a better year end appeal letter. I was surprised that a longer letter is better. I also liked the focus on donor-centric appeals and the emphasis on telling a story. I know this, but examples help. 5 stars!” -Jan Dolph, Walla Walla YWCA
“This was a terrific presentation. I learned that I need to be making a compelling story about one person versus a larger group.” – Amber Dennett, Executive Director, Friends of the River Foundation, Salinas, California
“I loved the practical examples of what works and doesn’t work.” Carol Atkinson, Insulin for Life, USA, Gainsville, FL
Presented by Mazarine Treyz:
Mazarine Treyz is the author of The Wild Woman’s Guide to Fundraising. Her other books include: The Wild Woman’s Guide to Social Media, given a 5 star rating by Nonprofit.About.com and Get the Job! Your Fundraising Career Empowerment Guide, which was also given a 5 star review by Nonprofit.About.com.
Fundraising background: In 2000 she was an intern for Planned Parenthood Federation of America. In 2003 she wrote her first grants for Indonesian nonprofit Yayasan Emmanuel. In 2005 she co-founded a nonprofit called “The Moon Balloon Project” on the south shore of Boston, MA.
Since that time she has raised over $1M for various local, national, and international nonprofits with appeals, emails, grants, sponsorships, and more. And via her trainings to thousands of nonprofits all over the world since 2010, she has helped people raise millions more.
From 2012 to 2015 she trained over 10,000 nonprofit professionals to succeed. She would love to train your group to succeed in fundraising.
She has been featured on the front page of Fundraising Success Magazine, in the Chronicle of Philanthropy multiple times, & on the nationally syndicated radio show, Career Clinic with Maureen Anderson.
Previous speaking engagements include:
- National Fundraising Convention, London, UK (2015)
- BirdsCaribbean, Kingston, Jamaica (2015)
- Idaho Nonprofit Center (2014)
- Mississippi Center for Nonprofits (2014-2015)
- Association of Fundraising Professionals National (2014)
- 4Good (2014-2015)
- Washington State SBDC (2014-2015)
- GuideStar (2013)
- Blackbaud (2013-2014)
- VolunteerMatch (2013-2014)
- Downs Syndrome Affiliates in Action (2013-2015)
- Fundraising Success Magazine Conference (2013-2014)
- Meals on Wheels National (2012-2015)
- National SBA Small Business Week (2013)
- Oregon Small Business Development Centers state-wide online training seminars (2013-2014)
- The Scleroderma Foundation National Leadership Conference (2012-2013)
- IRS/SBA/SSA presentations (2013)
- Willamette Valley Development Officers (2013)
- University of Portland’s Master’s in Nonprofit Management program (2012)
- Meals on Wheels National training seminars (2012)
- Center for Nonprofit Organizations at Austin Community College (2011)
- Young Nonprofit Professionals Network in Austin (2011)
- Texas Association for Nonprofit Organizations (TANO) (2010) and more.
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