Webinar Recording: Getting People to click donate on your nonprofit website

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60 minute video: Getting people to click donate on your nonprofit website


Have you been frustrated with trying to raise money online?

Have you tried Razoo, Kickstarter or Indiegogo with little success?

Have you tried emailing people to get them to give, with few results?

How can you get people to click donate on your website? In this video recording, you’ll learn how to get this done.

With this webinar recording you’ll be able to start to get donations on your nonprofit website. You’ll be able to take your donors up the ladder of engagement, you’ll be able to prove to them that you are trustworthy, and that your mission truly makes a difference.

You’ll learn what your donors want the most. You’ll learn how to vet a mailing list. You’ll also learn how to get more donors to sign up for your email newsletter using social media AND on your website, and, finally, the right words to help people open your emails and get on with donating to your cause!

You Will Learn:

  1. Steps 1-5 in the ladder of engagement
  2. How to collect emails with social media
  3. What kind of images help people give to your cause
  4. 3 ways to collect addresses on your website
  5. 4 ways to use social proof to help people donate
  6. 22 Key words to make donors open your emails
  7. 5 Key Survey questions to help you reach your donors
  8. Buying mailing lists: What questions you MUST ask, to save you money and time.
  9. Stupendous donate pages: How to get people to go through your donate page and buy


Bonus Materials:

  1. Google Heatmap Diagram
  2. 5 step worksheet for your ladder of engagement
  3. Problem to Solution grid to help you write to your donors
  4. Slides and presentation notes
  5. Recording of Presentation


If you like this presentation, you might like The Ultimate Guide to Online Giving and Crowdfunding E-course, with an in-depth look at how to fundraise online and through crowdfunding platforms.


About the presenter:

Mazarine Treyz is the founder of Wild Social Media and Wild Woman Fundraising. Mazarine Treyz has coached many nonprofits in how to help people click donate on their websites.


Mazarine Treyz is the author of The Wild Woman’s Guide to Fundraising. She is the author of The Wild Woman’s Guide to Social Media, published 2012, given a 5 star rating by Nonprofit.About.com. Her latest book, Get the Job! Your Fundraising Career Empowerment Guide, was also given a 5 star review by Nonprofit.About.com.


Fundraising background: In 2000 she was an intern for Planned Parenthood Federation of America. In 2003 she wrote her first grants for Indonesian nonprofit Yayasan Emmanuel. In 2005 she co-founded a nonprofit called “The Moon Balloon Project” on the south shore of Boston, MA.

Since that time she has raised over $1M for various local, national, and international nonprofits with appeals, emails, grants, sponsorships, and more. And via her trainings to thousands of nonprofits all over the world since 2010, she has helped people raise hundreds of thousands more. 

She has been featured on the front page of Fundraising Success Magazine, in the Chronicle of Philanthropy multiple times, & on the nationally syndicated radio show, Career Clinic with Maureen Anderson.

Previous nonprofit speaking engagements include:


—Idaho Nonprofit Center (2014)

—Mississippi Center for Nonprofits (2014-2015)

—Association of Fundraising Professionals National (2014)

—4Good (2014-2015)

—Washington State SBDC (2014-2015)

—GuideStar (2013)

—Blackbaud (2013-2014)

—VolunteerMatch (2013-2014)

—Downs Syndrome Affiliates in Action national presentations (2013-2015)

—Fundraising Success Magazine Virtual Conference (2013-2014)

—Meals on Wheels National (2012-2015)

—National SBA Small Business Week (2013)

—Oregon Small Business Development Centers state-wide online training seminars (2013-2014)

—The Scleroderma Foundation National Leadership Conference (2012-2013)

—IRS/SBA/SSA presentations (2013)

—Willamette Valley Development Officers (2013)

—University of Portland’s Master’s in Nonprofit Management program (2012)

—Center for Nonprofit Organizations at Austin Community College (2011)

—Young Nonprofit Professionals Network in Austin (2011)

—Texas Association for Nonprofit Organizations (TANO) (2010) and more.


Ms. Treyz has taught thousands of national and international nonprofits how to fundraise since 2009.


1 review for Webinar Recording: Getting People to click donate on your nonprofit website

  1. 4w3s0mE

    Thanks for the presentation on fundraising and website design. It was great information that can be used for any cause or business. I can tell you really know the topic well and are passionate about helping nonprofits reach their goals. -Har Rai Khalsa

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