Learn How to Write Appeal Letters that Help Your Donors Write Your Nonprofit Big Checks
Do you have trouble getting people to open your nonprofit appeals?
Do you want to learn the tactics of great appeal copywriting that will help people tear open your envelope and GIVE?
Now you can learn how to write a stunning direct mail package, piece by piece.
In this webinar, you’ll learn how to make your appeal letter, step by step, from start to finish. We’ll look at all of the different kinds of envelopes, and which ones have gotten the greatest return. You’ll learn what headers work and why. We’ll look at the top nonprofit mailers in the US and talk about what works best. Have you ever experimented with enclosures? If so, you’ll hear about some controversial enclosures and what REALLY works.
You’ll learn how to create tension in your letter, that urgency that makes people give. What if your board doesn’t like your ideas? This webinar will walk you through how to get around writing by committee, step by step. As a bonus, we’ll also learn how to reactivate donors. AND you’ll also see examples of how to get matching gifts.
You Will Learn:
- What makes a good header on your appeal letter, with lots of real life examples
- What makes the best pictures in your appeal letter?
- How to study the grand controls, the best of the best appeals from around the world
- How to get more people on your mailing list
- What makes a good story for your letter?
- What helps create urgency in your letter?
- What enclosures help lend authority to your nonprofit?
- What should your envelope look like (with lots of successful examples)?
- What makes a good PS, (with even more real life examples!)
- BONUS: What language works to reactivate donors
- BONUS: How can you solicit matching gifts?
4 Sample grand controls to start your swipe file
Checklist of phrases to include in your appeal letter that make people give
Tried and true appeal test to make sure your letter is donor centric
Webinar slides and presenter notes, so you can concentrate fully on the webinar, without having to worry about missing something!
About the presenter:
Taught by Mazarine Treyz, Author of The Wild Woman’s Guide to Fundraising, called one of the top 10 nonprofit books of 2010 by Beth Kanter, author of The Networked Nonprofit, and CEO of Zoetica.
Mazarine has cofounded a nonprofit, fundraised internationally, worked for several national nonprofits, as well as small, local nonprofits. She has raised over $1M for grassroots nonprofits.
Mazarine Treyz created the first fundraising Android Apps to help small shops train volunteers to fundraise. Her fundraising blog currently has over 31,000 monthly readers.
“During this webinar the opening of our annual appeal crystalized!”
-Margi Weiss, Weiss Advice
“Loved the examples, the excitement and the ‘frank’ talk. Almost perfect in every way.”
Laurel Groh, Phoenix Family
“Well worth the time and money – I have at least 5 twists I am going to use in our campaign this year! (Makes me feel refreshed and excited again!)”
-Laura Bajuk, Los Altos History Museum