Description
Did you know it costs twice as much to get a new donor as it does to keep an existing donor?
Wouldn’t you like to work a little less hard to make money for your nonprofit?
How do you keep your donors?
You need systems to focus on your donors.
You need a way to track how people interact with your organization, how to move a newcomer into an event attendee, into a volunteer, into a donor, and into monthly gifts and major gifts.
You need time to make donors feel special, to surprise and delight your donors.
You need the time and resources to make your donor stewardship a success! This webinar will help you get there.
Webinar Outline:
In this 75 minute webinar recording, in an easy-to-follow process, we’ll go into the elements of a comprehensive stewardship plan. We’ll talk about campaigns, thank you letters, enewsletters, e-appeals, good databases, and so much more!
Specifically, we’ll delve into these issues:
- What is stewardship and why should you care?
- Elements of a good stewardship plan
- How can you build stewardship into every aspect of your fundraising?
- Starting with current donors: Who are your most loyal?
- Making Better Donor Relationships through communications
- E-newsletters that help you keep your donors
- Annual reports that help you keep your donors
- Thanking Donors: A Quick System that Works
- Creating a Campaign to Get Old Donors Engaged
- How to Give Offline Experiences for your donors
- Evaluating Your Stewardship Over Time
Webinar recording is 75 minutes long.
NEW! Your Bonus materials will include:
- Offline Experience Ideas for Keeping Your Donors
- A Sample stewardship plan
- A Sample communications plan to keep your donors
- Presentation Slides
- Webinar Recording
- A sample series of email communications to engage your current donors
- Recommended Reading List
If you like this webinar, you might like the Secrets of Keeping New Donors E-course, a more in-depth look at how to Keep your Donors coming back year after year.
About the presenter:
Mazarine Treyz is the author of The Wild Woman’s Guide to Fundraising. She is the author of The Wild Woman’s Guide to Social Media, published 2012, given a 5 star rating by Nonprofit.About.com. Her latest book, Get the Job! Your Fundraising Career Empowerment Guide, was also given a 5 star review by Nonprofit.About.com.
Fundraising background: In 2000 she was an intern for Planned Parenthood Federation of America. In 2003 she wrote her first grants for Indonesian nonprofit Yayasan Emmanuel. In 2005 she co-founded a nonprofit called “The Moon Balloon Project” on the south shore of Boston, MA.
Since that time she has raised over $1M for various local, national, and international nonprofits with appeals, emails, grants, sponsorships, and more. And via her trainings to thousands of nonprofits all over the world since 2010, she has helped people raise hundreds of thousands more.
She has been featured on the front page of Fundraising Success Magazine, in the Chronicle of Philanthropy multiple times, & on the nationally syndicated radio show, Career Clinic with Maureen Anderson.
Previous nonprofit speaking engagements include:
–Idaho Nonprofit Center (2014)
–Mississippi Center for Nonprofits (2014)
–Association of Fundraising Professionals National (2014)
–4Good (2014)
–Washington State SBDC (2014)
–GuideStar (2013, 2015)
–Blackbaud (2013-2014)
–VolunteerMatch (2013-2014)
–Downs Syndrome Affiliates in Action national presentations (2013-2014)
–Fundraising Success Magazine Virtual Conference (2013)
–Meals on Wheels National (2012-2014)
–National SBA Small Business Week (2013)
–Oregon Small Business Development Centers state-wide online training seminars (2013-2014)
–The Scleroderma Foundation National Leadership Conference (2012-2013)
–IRS/SBA/SSA presentations (2013)
–Willamette Valley Development Officers (2013)
–University of Portland’s Master’s in Nonprofit Management program (2012)
–Meals on Wheels National training seminars (2012)
–Center for Nonprofit Organizations at Austin Community College (2011)
–Young Nonprofit Professionals Network in Austin (2011)
–Texas Association for Nonprofit Organizations (TANO) (2010) and more.
Ms. Treyz has taught thousands of national and international nonprofits how to fundraise since 2009.
Mazarine –
“This presentation has given me so much about thinking about communication calendars, and elements for impact reporting.” -Anonymous, ADRP Webinar, 2016
Mazarine –
“I like that it moved quickly and did not drag at any point. It was also helpful to see examples of what to do and what not to do.” -Anonymous, ADRP Webinar, 2016