If you’re like the rest of us, you’re working hard on your appeal right now, and this might be the only paper appeal you’re sending this year.
Are you worried because your appeal didn’t bring in much last year?
Do you have trouble getting people to open your nonprofit appeals?
Do you want to learn the tactics of successful appeal copywriting that will help people tear open your envelope and write you a big check?
Your ultimate Guide to Successful Year End Appeals
Whether you are an old pro and just want some new tips, or you’re writing your appeal letter for the first time, you’ll find killer strategies and tried-and-true tactics in this e-course to take your appeal letter to the next level. We’re going to cover it all.

Your Ultimate Guide to Successful Year-End Appeals E-Course gives you everything you need to make this year’s solicitation package the best ever – Starting right away you can

  • Make sure your envelope gets opened
  • Craft killer opening lines
  • Make it easy for your reader to understand why you’re asking
  • Learn how to use stories and statistics for the greatest impact
  • Find out which words to use a lot of – and which words to never use!
  • Learn the essential elements of an “I will give to you now!” reply card
  • Use social media to leverage your work and boost your results
  • Have fun writing your letter and creating your package!

Why should you take this course now?

According to Blackbaud, most money is raised in the last quarter of the year. We know that around the holidays, people tend to give more, both online and offline. This means that your year-end appeal letter is a critical element of your fundraising success.

Why do people give in the last quarter of the year?

Maybe they want the tax write-off, or because of the holiday spirit, or maybe because you only mail out one appeal letter a year.

Because people give more in December than any other time of year, you MUST ask now for your nonprofit. Making your year end appeal the best it can be is critical to your nonprofit’s success.

What will you learn to help your year-end appeal be the best it can be?

In this 5 week e-course, you’ll learn:

Week One: Getting Ready to Write: What’s in your toolkit?
  • How to Gather Stories
  • Build and polish your mailing list
  • Not all prospects are created equal – get better results with segmentation
  • Chase your worries away with a donor survey
  • How to encourage folks to read your pearls of passion
  • Where to start? With the PS!

BONUS: A gift of Tons of Money in the Mail, a webinar by Mazarine Treyz

October 28, Week Two: The Whole Enchilada… and a Nice Cheesy Story
  • What emotions make your donors give AND
  • How to tell your best emotional story
  • One little word that makes a HUGE difference in your appeal
  • Key elements of your compelling appeal letter
  • Breaking down a stunning appeal package, piece by piece


BONUS: A Sample Year-End Appeal Timeline

BONUS: Sample Letter Template

November 4, Week Three: Writing, Editing and Design Oh My!
  • How to analyze your writing to make your story even more powerful
  • How to increase the impact of your appeal 10 fold
  • Making your pictures tell a story
  • Super-effective Calls to action


BONUS: Donor centered appeal letter checklist

November 11, Week Four: Get the Appeal and Your Donor’s Wallet Opened
  • Envelopes that Scream Open Me!
  • Who’s the Letter From?
  • Can I Skim it?
  • New Enclosures Trends
  • How Personal Can You Get?
  • How Easy Can You Make it for Me?

BONUS: Starting Your Swipe File with the Grand Controls

November 18, Week Five: Close the Loop – Spread the Love
  • How to boost response with follow-up calls
  • Leveraging through email and social media
  • Don’t forget to thank – the right and wrong way
  • How email is different – make your emails burst with gratitude
  • When to make the perfect thank you phone call

BONUS: A Gift Podcast, The Power of Thank You –Where the Donor Relationship Begins, by course presenter Claire Axelrad, J.D., CFRE


Click here to learn more

The following bonus materials are included with this eCourse:

FOUR Recorded Webinars

Tons of Money in the Mail Recorded Webinar Bonus ONE

Tons of Money in the Mail Recorded Webinar Bonus ONE


How to Write a Stunning Direct Mail Appeal recorded Webinar

How to Write a Stunning Direct Mail Appeal Recorded Webinar BONUS TWO


Crucial year end giving webinar

Crucial Year End Giving Webinar Bonus THREE


Appeal Letter webinar

FOURTH Bonus Webinar


Sample Grand Controls to start your swipe file

sample appeal letter, how to write appeal letter

Sample Before and After Appeal Letter Edits

Year end appeals e-course

AND a recorded podcast on the power of Thank Yous

podcast claire axelrad



  • Checklist: How to send an appeal letter from start to finish
  • Research on how to get people to give in your year end appeal
  • Key differences between acquisition and renewal mailings
  • Dos and Don’ts photo ideas to use for your appeal letter

Click here to take advantage of this opportunity to make your appeal letters even better!


What have people said about Mazarine Treyz’s courses on Appeals?

“Your How to Write Stunning Appeal Letters webinar was sooooo good! Thanks so much for the best training in years. Clear. Concise. Real world examples. Great pace. Loved it!” -Julie Nations, Executive Director, The Ellie Fund, Boston, MA

“Your Tons of Money In the Mail webinar gave me many fresh ideas that I would like to incorporate into my upcoming mailings. I plan to review my notes and the supplemental materials provided in order to create an “action plan” for the lessons learned. Thank you!” -Amanda Parker, Grants and Development Manager, OPERA America

“I’ve been trying for years to figure out how to write about our non-profit in a way that moves folks to action. After just one session of your Make Tons of Money in the Mail seminar that I finally got how to do that! Because of the shift in copy inspired by Tons of Money in the Mail, Nourish America is being featured in a special report on Hunger that will be in the Chicago Sun Times along with heavy weights – Feeding America and Meals on Wheels! The editor specifically told me that she was particularly excited about how visceral my copy was and that she’d never seen hunger described like that before!” -Mary Morgan, Nourish America, Ojai, California

“Tons of Money in the Mail gave me TONS of ideas for making our year-end direct mailing more effective. The opportunity for questions and answers was also extremely valuable! Thanks!” —T.J. Holsen, Development Director, Parents as Teachers of Lake County, Inc. Indiana

This has been one of the best webinars I’ve attended. Incredible amount of information that I can’t wait to implement at work. Thank you so much!” -Jen Hiebert, Palouse Clearwater Environmental Institute, Moscow, Idaho

I thought it was very informative and received good tips for my year-end appeal letter. I thought Mazarine was terrific. I look forward to attending another webinar .

Click here to learn more!

Why should you listen to us?

mazarine treyz

Mazarine Treyz

Mazarine Treyz has helped small nonprofits raise more with their appeal letters since 2007.  She has written 5 star books on Fundraising. She has co-founded a nonprofit as well as being part of a one-person fundraising shop and helped raise fundraising results from a fall appeal to a winter appeal 100% simply by engaging and reactivating donors. She has raised thousands with appeal letters for domestic violence agencies, arts nonprofits, social justice nonprofits, education nonprofits, and more.



Claire AxelradClaire Axelrad, J.D., CFRE, of Clarification. Claire has helped large nonprofits raise more with their appeal letters for many years. Named Outstanding Fundraising Professional of the Year by the Association of Fundraising Professionals, Claire teaches the CFRE course that certifies professional fundraisers. Her blog was recently named “Top Fundraising Blog” by Fundraising Success and she is a regular contributor to Fundraising Success Magazine.


What is an E-course?
An e-course is written material, sent to you every week, in a printable format. It will also include two recorded webinars and a recorded podcast. We created this format so that you can go at your own pace, and fit the e-course into your busy schedule. Want to see a sample of the e-course? Click here.

Is it live?
One person asked, is it a live webinar that I’ll need to login to attend? It is not a live webinar. Because of everyone’s busy schedules, we are making this e-course of written material, plus two recorded webinars, and a podcast recording, so that you can learn this information exactly when it is convenient for you.

How long will the course take me to complete?
The course will take roughly 2 hours a week. There’s also two recorded webinars that may take a little more time.

Will there be printable materials?
Yes! Every week you will get an email with an attached pdf that you can print and put into a binder.

Will there be any opportunities to ask questions?
Absolutely! You can email me unlimited emails for the duration of the course.

Will there be practice exercises to complete?
Yes, there will be practice exercises to complete. I include worksheets and templates in all of my webinars and e-courses. I believe that if you apply your learning instantly, then it sticks!

Is there a money-back guarantee?
YES! If you are not satisfied for any reason, I offer a 30 day money-back guarantee.

Do you want to supercharge your appeal to raise more money?


Click here to learn more!


Got questions? Just email me at info@wildwomanfundraising.com. I can’t wait to hear from you!

Mazarine Treyz signature

Mazarine Treyz

Author, The Wild Woman’s Guide to Fundraising, The Wild Woman’s Guide to Social Media, and Get the Job! Your Fundraising Career Empowerment Guide, given 5 star reviews by Nonprofit.About.com