In this 15 minute interview we go into detail on what makes a good appeal letter

you’ll see real examples from acquisition mailings from Smile Train and from St. Joseph’s Indian School, and a breakdown of the techniques they use with typographics and content that make their appeal letters effective.

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Want to write a better appeal letter?

Check out some things to learn in this 15 minute interview!

More Appeal letter advice-Check out Your Ultimate Guide to Successful Year End Appeals!

Your ultimate Guide to Successful Year End Appeals

Are you worried because your appeal didn’t bring in much last year?

Do you have trouble getting people to open your nonprofit appeals?

Do you want to learn the tactics of successful appeal copywriting that will help people tear open your envelope and write you a big check?

Check out my e-course about appeals.

9 ways to tell an old story a new way
11 ways to liven up your appeal letter